All posts by garygreer

Marketing strategy is how I start helping a company to increase sales. By carefully listening to and engaging with my customers I'm able to help them better focus and increase the value of their brand, develop effective websites with dynamic social media activities. I also team with my customers to create marketing communication materials that do what they are suppose to do – prove value by communicating unique selling points. My additional unique selling point? I always have a positive attitude, am upbeat and fun to work with!

4 Simple Website writing tips, tricks and tactics.

 

 

 

 

Action! Telling a story about the value of your product or service engages people’s emotions – and creating a sense of urgency can be a great way to motivate a customer to action. 

Read this blog before it’s removed in 12 hours! Here are typical call-to-action infomercials: “Limited-time offer!” Or “Call in the next 15 minutes to get this one-time offer!” Or  “One seat left at this price!” Emphasize the urgency of your product or service by solving a customer’s problem. You want your story to encourage your customers to act — not just when they’re ready, but NOW!

•  Here are 4 simple writing  tactics for creating a sense of urgency:

Social media deadline1. Most important – set a deadline. As procrastinator knows, nothing focuses the mind like a looming deadline. Set a goal and tie it to a date and even a time — and think about how you can add this to your call to action. People are far more likely to take action the closer the deadline gets.

marketing urgency2. Create scarcity. When people sense an opportunity is running out, they are more inclined to take action. For example: “Get your tickets now — only 10 products left at this price!” Yes, you have read that approach over and over before – because it still works! Tell a story that creates a sense of urgency with a customer’s problem, or them missing out on potential success.

3. Broadcast a sense of urgency on social media – it provides instant feedback. Screen Shot 2014-05-08 at 11.12.40 PMSocial media provides real-time interaction. Gather insight into what resonates with your site visitors by offering a variety of urgencies, approaches, and formats. Try sharing stories that amaze or inspire others to act. Take advantage of the fact that social tools are built to allow people to interact and share. Let your site visitors and followers help you spread the word and attract new supporters. Use your website or blog’s analytics to see what works best – experiment! 

Marketing action

4. Action! Keep your call-to-action message simple and specific. It’s easy to say no or think, “I’ll get to it later” – to an offer that sounds complicated, but harder to say no to an offer that is easy to understand. Make sure your website writing tactics create a call-to-action that is clear, quick, and easy, and people will be more likely to act NOW.

Sign up NOW to follow this blog for additional tips and tricks on a wide variety of topics that could help you be more successful in social media marketing. Click the Follow button above to stay in the “know” – before you win the lottery and decide you don’t need this stuff anymore to be successful. 🙂

 

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A social media sales funnel for websites and blogs?

Sales funnel for websitesThe concept of a social media sales funnel:

The top category is the biggest one and represents the largest number of people – potential customers. You initially capture potential customers by creating awareness – they find your social media site through a search. The bottom category represents the smallest number – those who have made the purchase, your committed customers.

Now, here are the 5 steps to follow to construct your simple online sales funnel.

Landing page1. Create a landing page that has an impact! Your website’s landing page is the first impression for your potential customers. Take time to make sure that it visually looks great with headlines and subheads that provide value, (confirming this is the best place to be). A good website-design landing page gives the impression that is offering information the site visitor is looking for and not be inundated with “buy this” or “time is running out” phrases. That said, encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication to start them down the sales funnel.

online special offer2. Develop a front-end special offer. The next step is to shift potential customers from “interest” to “consideration” which leads to buying your product or service. When developing your front-end products and associated upsell offers, try thinking – “How will this help create more desire for the next special offer I’m going to present them with?” In other words, at this step, you need to be “pre-selling” on the next step in the funnel.

add to cart marketing3. Give an upsell offer on the back-end. Offer your customers who just bought or are about to buy an opportunity to upgrade or add-on to their purchase. Once they have just about clicked the button to buy your product or service they are more likely to buy an upgrade. Why? Because they have found your product or service to be the best value – the reason they are about to click the buy button. Create an offer that will deliver even more benefit to the customer. That also means you make more profit because an upsell typically involves a higher margin item or service.

sales funnel offers4. Offer a downsize option. In the same way that you encourage customers to upgrade in the upsell step, this element of the funnel calls for you to offer a downsize option to customers you are about to lose due to price. Your product offering maybe out of their price range but they still want something similar or less quantity of what your special offer promotes. Consider this a way to engage a customer unable to buy from you due to budget constraints. Those constraints may change if they like your product and come back.

marketing sales offers5. Follow up! The last step in the sales funnel is to follow-up with the new customers you have acquired and ensure they are happy with their product or service. A great way to accomplish this is to offer a membership-based rewards program. This will allow you to remain in contact with customers, giving you the perfect means for telling them about new deals and services.

Click this link to go to my “new-age” sales approach blog.

Social Media – Make Yours Great Again!

Social mediaMany times we get caught up in doing the part of social media that is fun, easy or more interesting – and ignore the nuts andMarketing trends bolts of our social media strategy. So, as a reminder here is 6 basic social media marketing activities to do on a consistent basis to make your blogs and websites great again!  No fake info here …

  1. Take the time to really evaluate the market like a customer would, and then see how your social media sites stack up against the competition. What are they doing to stand out and be different?
  2. Determine what you want your social media to do, (inform, develop leads, sell, increase brand awareness, etc.) before you attempt to add creativity and marketing flair. Social media plan.
  3. Create a sales funnel that generates leads or revenue while also serving as a helpful resource to online prospects. (The 5 steps on how to create a Sales Funnel on your website in a future blog).
  4. Don’t overlook the importance of domain names, and editing the titles of pages and content to make them more SEO friendly.
  5. Make sure you have your keyword phrase in the title, first paragraph and at least two other times on the page.
  6. Keep a close eye on your Social Media analytics so you can figure out what is and isn’t working on your website and make adjustments accordingly.

social media strategy

Keywords versus Long Tail Keywords for SEO

Keywords and long tail keywordsWhat everybody in social media marketing needs to know about SEO and keywords. Keywords are typically just a single generic word. It may be a general term used to help capture searchers who are higher up the sales funnel – in the research or informational stage and can help bring awareness to your site. A single word possibly has a lot of competition for that word – plus, the majority of the traffic may not be looking for what you are selling.

Long Tail KeywordsLong tail keywords are a keyword phrase that has at least three, and sometimes as many as five words in the phrase. They are more specific and usually longer than more commonly searched for keywords. For example, “shoes” versus “men’s black leather shoes.” These highly specific key phrases are better-focused on customers who are much later in the buying cycle because the keyword phrase is much more focused on what the buyer is looking for. Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action.

Long tail keyword targetingStill, you need to ask, “How can I differentiate myself from others in my industry?” Quality content and marketing ideas that are more memorable are all things that you need to take into consideration, in addition to choosing your long tail keywords for SEO.

SEO ranking keywordsHighly specific long tail keywords tend to be far easier to rank well for SEO than the more generic single keyword or double keyword phrases.

How Your SEO is impacted by your website’s speed.

Website speed and SEO Slow Speed Kills SEO. Many websites don’t seem aware or care that their load times are painfully slow – especially the big-image, scrolling home pages that are glamorous and visually impactful. Site speed and the content itself can all impact the likelihood of someone staying on your site if it loads slow guess what happens?

Site speed and SEOSite visitors get impatient and immediately click back to the search results to visit another site. When that happens, it’s a signal to Google that your site may not be the best fit for that search – and down goes your SEO ranking. I use a page speed tool to analyze and optimize each site page throughout a website. If you don’t know how to address the issues slowing your site and your sliding SEO rankings down, consult with a professional.

Branding – best way to start creating your brand new brand.

Best way to create a brandFirst, start with what value you want to communicate as the foundation for your brand. Your brand is not just a logo, but a collection of customer experiences and the culture associated with your business that you need to communicate. Your website’s design, social media impressions, what your representatives to the customer experience wear, your customer meeting room’s decor, your voicemail greeting, customer service, and the impact of all of those elements contribute to your brand. Your logo is the symbol that represents the perceptions of who you are as a company. Building a brand

Provide a summary of the above to your branding expert. That will help them be spot-on with the logo and brand to represent your company as well as reduce the costs of rework.  It’s best for all to be engaged and on the same page with a guide to communicating the vision for your brand.

Artwork for Gifts: Ever think about what you can give yourself or others that’s different?

How about something unusual and creative, for example here’s a piece of digital art I created, (and I have a wide variety of topics and styles), that are easily purchased in many forms. For example, below this art piece is printed as a framed print, phone case, tote bag, throw pillow, zipper pouch even a shower curtain – and a dozen more items and each in different sizes.

Art gifts for Christmas

I have 7 different types of image creations I call galleries; Digital Art, Abstract Symbolism, Fantasy and Romance, Famous Icons, Steam Punk and Photography at: Greer Galleries.

Greer galleriesIf you see an image you like, just click on it and it will take you to a page where you can see a wide variety of ways the art can be reproduced.

For example, click on Home Decor and there are 5 categories. Under each category are more choices of how to reproduce the art – and at a very reasonable cost! Get creative this year, and give an unusual gift, even if it is to yourself …


Greer galleries gift categories