Tag Archives: Search Engine Optimization

How Your SEO is impacted by your website’s speed.

Website speed and SEO Slow Speed Kills SEO. Many websites don’t seem aware or care that their load times are painfully slow – especially the big-image, scrolling home pages that are glamorous and visually impactful. Site speed and the content itself can all impact the likelihood of someone staying on your site if it loads slow guess what happens?

Site speed and SEOSite visitors get impatient and immediately click back to the search results to visit another site. When that happens, it’s a signal to Google that your site may not be the best fit for that search – and down goes your SEO ranking. I use a page speed tool to analyze and optimize each site page throughout a website. If you don’t know how to address the issues slowing your site and your sliding SEO rankings down, consult with a professional.

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5 Blog Tips that Get Results.

  1. Blog best practiceThe title needs to contain the “keywords” that people use when searching for your blog topic. the closer the keyword is to the front of the title, the better the SEO results.
  2. Repeat the keywords in the text. Once the title is set, the keywords need to be used in the blog at least three times.
  3. SEO for phrases and keywordsSearch engines will show about the first 40 characters of a title, depending on spaces and punctuation. To make sure the audience knows what the blog is about, put the key info in the front 40. (The length of this blog title is 38 characters).
  4. Reader attention span: The blog needs to be more than just interesting to read, it needs to consider the interest level and the state-of-mind of the audience reading your blog. Go easy on the story telling – I recommend getting to the point very quickly because people are busy and most likely want answers – quickly!
  5. blogsHow long is the ideal blog? About 250 word is ideal – this one is 250. Extremely short and long blogs are not SEO ranked as high as blogs around this optimum length. Plus, the average length of time people spend reading a blog is around 90 seconds. A longer blog of around 350 words gives those who want detail to get their fill, shorter blogs around 150-200 words are more “newsy” and people typically will read the entire thing. So it will be best to mix the length up a bit.

3 ways to create a better blog title, the difference between a good and bad blog title, and why should you care about a blog title?

best presentationsTo pull in your audience, create a compelling title to your blog that is On Fire!

3 ways – 1. List a “number” of reasons, 2. offer comparisons or concerns, and 3.  the “why should” approach. They are effective because they make a very specific promise of what’s coming.

Here are  two blog topics by a law firm client of mine, (one on elder law, the other on estate planning), and both topics use three different approaches to create engaging titles.

List Approach: 

  1. 3 ways the elderly are now protected by law
  2. 5 reasons to review your estate planning now

Comparison or Concerns:

  1. Are the elderly better served in civil or criminal cases?
  2. The pros and cons of estate planning

“Why Should…” titles:

  1. Why should we care about elder laws?   
  2. Why should you worry about your estate’s assets?

The Best YouTube Content for Social Media Blogs

First, lets start with 5 key YouTube demographics:YouTube videos

1. There are over one billion unique YouTube visits each month
2. Each month, over 6 billion hours of video are being watched
3. Every minute of the day, over 100 hours of video are uploaded
4. More than 1 billion views each day are on mobile devices
5. Adults ages 18-34 watch YouTube more than any cable network

How-to YouTube videosContent Strategy: How-to, Tutorial and
Help content videos.

For many products and services, how-to videos are going to be incredibly valuable to your targeted customers, as they may find them just based on searching “how do I do this or that?” A tutorial not only helps your audience learn how to better use your product, but also provides ideas on how to use your product in novel ways. Another approach is to help your site visitors learn how to do things that may not be directly related to your product, but are highly relevant to their interest
s.

YouTube video blogFor example, one of my clients sells an adjustable filet table for boats. Though I have created YouTube videos directly related to their products, I also linked and embedded a video on “Secrets to Fillet a Fish.” It’s related to their product, yet another way for the site visitors searching for “how to filet a fish” ends up on that filet board blog page with the YouTube embedded video: http://tacomarineblog.com/2014/09/04/the-secret-to-filleting-a-fish-clever-taco-marine-adjustable-filet-tables/

Because the link to the video on the other site is of similar content, it is considered a high-value link to search bots and helps SEO rankings . Plus, the fish filet video content is incredibly relevant to the site visitor, but not actually the company’s product. This is a tactic called: think horizontally.

No hook, just a SEO tip: Taking the time to fill out the information about your YouTube video is the work that will get better search results. You spent the time creating the video, now spend that little bit of extra time to properly SEO it: Keywords in the title, description, tags and (if possible) provide a transcript of each video. Every bit of relevant information you can add to your YouTube upload gives you more opportunity for people to find your video and makes it accessible for all types of users and search engine bots.

YouTube Analytics offers the equivalent of Facebook Insights for your videos. You’ll find numbers on engagement, discovery, and demographics: http://www.youtube.com/yt/playbook/yt-analytics.html

One simple idea to make your site more relevant to search engines

website design and SEO follow up

I run into many business owners that spend their hard-earned money to get a website created, and then they think; “it’s all done.” Or is it?

SEO tips of the daySEO Tip of the Day: Make sure you publish new posts or update your content regularly, because search bots crawl through sites on an average of every 18 days, and they are looking for fresh new content. Why? Google wants people to use its search engine as much as you want them to visit your website, so its goal is to return the most useful and current results for any given query.

Most WordPress-based sites are typically set up in a standard, blog-style format with a reverse chronological list of posts on the front page. However, many of you that use WordPress for your website, have mostly static pages. This type of site is not updated as frequently as a typical blog, so if you do have a website, it’s beneficial to have a blog component in your website that you update more often, (note my website here has a blog component as it’s home/front page). If you have the standard static home/front page, then link your front page to your blogging pages, whether by using a menu tab, or by using the Recent Posts widget in the sidebar of your front page. Because most new visitors land on your front page first, providing an obvious link to your most recent posts will help Google see that your site is current and active.

Here’s 5 Search Engine Optimization Things You Should Be Doing

Image of Freshen up your websites content1. Freshen Your Content: Search engines typically scan your site every 18 days, so make sure you are adding fresh content which makes your site relevant to search engines. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least once a week with good, fresh content to feed those SEO crawlers. The goal of a search engine is to return the most relevant results to users. What part of your site would benefit most from freshness?

How to link text and pictures to your website2. Linking: Put text links somewhere on your page for the search spiders to follow, and the quickest way to get your site spidered is by getting a link to it through another quality site. One single, good, authoritative link can do a lot more for your site than a dozen poor quality or irrelevant links.

photo of: use special words from search analytics3. Special words: Here’s something you may not have thought of – use the words “best”, “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

4. Keyword Phrases: Be sure you have your important keyword phrase in your title tag on every page of your site. Use keyword rich captions with your images. If your company is a well known brand use it in the title, if not use other keywords instead.

SEO for phrases and keywords5. Google Webmaster Tools: Features You Should Be Using. Once your site is set up, it’s time to log in and get to know the interface. If you need an introductory tutorial, here’s a good overview.  At its core, Google Webmaster Tools is all about metrics: what’s getting indexed, what’s getting linked, and what’s getting traffic.

What, a Social Media Marketing Plan?

There is lots to know about marketing these days, as more and more people shop online and are connected through social media.

Social Media Marketing DiagramNot only do millions of people buy online, but they check and compare products and services using, websites, Tweets, blogs, Facebook, LinkedIn, YouTube, various online customer reviews and other social media avenues. This has to be one of the most challenging eras for businesses and marketers to know what to do, how much to spend, and where to put the effort – especially with a limited budget! So what’s a company to do?

Guru or smart marketer?  Hire a person, consultant or agency that at a minimum can create strategy document that includes a spreadsheet of every month and Social mediathe action (topics) taking place with every social media communication medium that is relevant to your target audience and your business. It should coordinate with your trade shows, products announcements, email campaigns and other sales and marketing programs. All of those things should mesh together in one coordinated marketing effort that drives leads to the sales team and increases visibility to your website. Monthly they should prepare a analytics report on all of your social media results – including what isn’t working and how it could be improved.

Obviously there is much more that goes on in front and behind the scenes of social media marketing but you have to start somewhere, and start with a true marketing person who is also organized – not just knowledgable about blogs, tweeting and making Facebook pages.  For all of the time, money and effort going into it, you need to see results.