Design

Good design should have a purpose and accomplish a goal – not just look pretty or cool. Great design can help sell a product or service and increase the perceived value of what you are selling. The “design” needs to grab attention,  increase readership and engage audiences. Great design should also reflect the demographics of the product’s audience – from 20 something females, to 65 year old males – the design, including color, needs to appeal the potential customer so they feel a connection to the product and it communicates that it is a good value. Lastly, good design builds familiarity of the brand. People buy from friends, and a consistent brand design builds familiarity and trust which = friend = I’ll buy from you because you are familiar like a friend.

Branding and great design go hand-in-hand
MENTIS: This design needed to communicate the latest in technology and innovation.
Brochure needed to communicate to the boating industry innovation and quality.
Taco Marine: Brochure needs to communicate to the boating industry innovation and quality.

 

 

The Prouty Project: They are a 360 consulting firm with a branding theme of using circles to communicate their 360 degree approach.
The Prouty Project: They are a 360 consulting firm with a branding theme of using circles to communicate their 360 degree approach.
designing a good ad
Corn Muffins: Organic maple syrup ad / recipe needed to have that down–home earthy look.
BaskinFleece Law Firm:  Trifold (3 panel brochure).
BaskinFleece Law Firm: Trifold (3 panel brochure).
Calendar: Audience is creative professionals who buy print materials.
Calendar: Audience is creative professionals who buy print materials.
Vital: This is a network monitoring services company.
Vital: This is a network monitoring services company.

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