Tag Archives: Promotion

Sales Presentation: Engage Your Audience

Presentation skills

Seven ways to improve customer presentations:

  1. Provide a “Want” – not an Info Dump!  Be conscious of making sure the audience comes away with information that has value to them and not just pontificate of your knowledge. Give them just enough information that makes them “want”more – your products, services, expertise, a follow-up meeting, etc.
  2. Lead them with numbers. Tell your audience where your presentation is going. For example list 3-5 main points, tell them what you are going to tell them, and number the points! People like numbered lists because they know what to expect, where you are in the presentation, and it also helps them to better remember your presentation points.
  3. Create 3 basic parts to the presentation:  1. Introduction. 2. Content (which should contain 3-5 numbered points). 3. Conclusion: tell them what you told them.
  4. Communicate nuggets of info. Keep it simple. Make sure each point has an intro and conclusion so the audience can take away identifiable nuggets of information. It also makes it easier for people to take notes and retain the main points of your speech.
  5. presentation tipsTake your audience on a journey. After quoting a fact or a statistic to validate a point, engage the audience with a metaphor or tell a personal story. It makes it easier for the audience to understand and remember your points.
  6. Create a great first impressions at the podium. Looking to the back of the room, and slowly side to side lifts your head up higher and gives the impression you are confident and knowledgeable about the topic you are presenting. Avoid darting your eyes back and forth and around the room –it makes it appear that you are looking for a way to escape.
  7. Use vocal variety and pauses. Vocal variety shows passion as a speaker. It’s like a hit song that has a melody and a chorus, soft and loud –and just the opposite of a monotone presentation. Vocal variety creates subliminal dynamics that keeps the listener interested and engaged.
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Are you a political news addict? Here’s how “the addiction” engages the audience.

CNN news I am a political news addict, and I’m trying to kick the habit. There I admitted it. News addiction? I did some research – and here’s the most powerful drug ever: the visceral gut feelings of outrage relieved by the most powerful emotions of all . . . the thrill of your tribe’s victory over its enemy and the ultimate triumph of good over evil. Movies and TV shows use that psychological formula to engage the audience – so why the news?
Because it’s done for ratings: The outcomes of news debates are carefully fixed by the producers – whether you watch CNBC, CNN or Fox news – it’s fixed so the home team has the best chance to win. That keeps viewers coming back again and again, which means more advertising dollars. How to apply that addiction to social media marketing? Stay tuned, it’s a little later in this blog.
Neuroscience has known for years that “news junkies” or “political junkies” were in fact addicts… junkies …who got their addictive dopamine hit from the emotional roller coaster of unbridled outrage followed by the dopamine releasing experience derived from the thrill of watching the victory over your ideological enemy tribe.
Does your product appeal to everyone? Does your product have an enemy you can identify? Can you target a specific demographic that can emotionally side with your product versus your competitions product or service? Can you develop a tribe-like addiction to your services or products?
Are you or your client are willing to play an aggressive role, like a politician or news channel, and possibly at the expense of “your brand?”  If so, then just maybe you can create addicts to your services or products. I’m not condoning the approach, just engaging news addicts …

Online Gallery for Artists of All Types and Mediums …

I recently created an online gallery of my creative images from the past few years and it’s divided into 6 categories:

Gary Greer Artist Gallery

1. Digital Art (creating images using Photoshop), 2. Abstract Symbolism (acrylic paintings on stretched canvas), 3. Photography (images primarily captured on my iPhone and some have a bit of Photoshop enhancement), 4. Fantasy and Romance (a combination of using 3D software and Photoshop), 5. Steampunk (gears and the Victorian future), and 6. Illustration (commercial art used in company literature).

One of the cool things about this site is that it visualizes for you what an image looks like when printed on canvas, steel, beach towels, pillows, greeting cards and even shower curtains! (And many other decor items too). The company hosting the site takes care of the printing, shipping and payments – easy-peasy!

Check the gallery out at: Greer Galleries

 

How these “simple tricks” get your emails read.

Whether you’re a millennial or an old dog, here are some easy and new tricks to get higher readership out of your emails.

tricks to writing emails

This blog’s subject line (which could also be an email), uses these 7 tricks that are likely to get more readership:
  1. Putting quotation marks around a phrase or statement increases readership
  2. The word “How” makes people think (rightly) that they will get some advice.
  3. The word “these” makes the advice sound specific.
  4. “Simple” makes it sound easy – and the word “easy” in the subhead also increases readership – because people hate hard work.
  5. “Tricks” makes it seem easy as well.
  6. The phrase “get your emails read” increases readership because it makes the sentence active – that simple approach does the trick.
  7. The word “your” helps, too, because people are interested in themselves.
Eight more tricks you can use …

marketing tricks1. When providing a list, use numbers instead of bullets to increase readership. Readers typically finish reading a numbered list to see if something resonates with them – and refer to the number of solutions or tips like I did using the number “7.”

2. Use the words “you” or “your” it’s certain to increase readership.

3. But that’s not all. (Use bold text for subheads or as an introduction to paragraphs like I did in this long-winded blog – it breaks up lengthy text and creates more visual interest).

Getting people to read your text4. The subhead needs to encourage people to start reading your full story – it’s a bit like an appetizer in a restaurant.

5. Does the use of questions keep people reading?  Yes, because they suggest answers to come, so does a list of specific examples – because when someone suggests something to you, you often say to yourself, “What do you mean?”

6. Did you notice that the paragraphs in this blog vary in length? One is only nine words long. The mind enjoys variety, and the empty spaces allows the eyes to rest.

7. “Use simple words everyone knows. Then everyone will understand.”

email tricks for readership8. Should the writing style be the same as casual chat? Typically it’s more formal – but writing is really nothing more than a well-organized speech. And when you write you have time to think things out and arrange them in ways you cannot in the rush of a speech.

Wether you are new to the game or an old dog learning new tricks, keep your message simple and to the point – because people have little time to dig for what they are looking for.

 

Email marketing campaign tips: 4-6

It’s easy to follow just some of these guidelines – send an email out to customers and then check it off the to-do list. That said, all of these suggestions contribute to success. If the subject line isn’t compelling or communicates value, the customer may never read it. If the basic structure isn’t followed as mentioned in the previous email, then again it will decrease the potential for a successful Strategy for email campaignsprogram. Emails are like an offense in football, the quarterback, receivers and offensive line all need to do their part well for the play to work, if one guy is not on the same page, most likely the play fails. It’s the same with an email marketing campaign – all of the details matter. Tips 4-6 below focus on frequency, content and compelling subject lines.

Subject line for emails is critical4. Write knock-out subject lines. Do I have your attention? We could have the best content and message in the world but it may not get read because of the subject line. Writing a subject line is a marketing art – I actually attended a seminar just focused on writing email subject lines, that’s how important they are. The subject should grab the reader’s attention quickly and explain exactly why the message is valuable. Most important, keep it short – around 6 to 8 words because readers on mobile phones only see 25 to 30 characters in the subject lines and laptops around 60 characters.

Let customers know your email frequency5. Frequency. The readers will want to know how often we’ll email them. Whether you plan to email once a week or twice a month, its important to be up front with the frequency information so they know what to expect, (and stick to those expectations). Many times people sign up for informative emails and get deluged with daily emails, so these days people are skeptical, and telling them the frequency they can expect would be very customer-friendly and appreciated.

Email content needs to value in a campaign6. Great content, not just marketing messages. Your customers are going to unsubscribe to your emails if it’s just marketing and advertising messages. The content needs to offer value – new technology, products that help their lives or business, product installation tricks and tips, as well as customer testimonials – all are  value-based messages. Then over time we find out what interest customers the most through the email response analytics (click-through rates, user surveys, etc.). Questions asked in forums, social media or asked directly to your sales staff are also ways to find what content would be of value to the customer. ==> Be careful of sending frequent advertising specials and coupons in email blasts because it could dilute the perceived real value of your products. The content still needs to focus on the value the product is to the customer.

Tips for email marketing

Again, leaving out one of the above tips and not thinking it’s important will result in a sputtering offense, and miss the opportunity for a real score.

5 Social Media Marketing Trends for 2015

social media analytics

 Use advanced analytics for your website and social media platforms

My social media marketing predictions for 2015 should be your resolutions …

1. Digging Deeper into Data. Using advanced analytics for your website and social media platforms is key in knowing what to write about as well as knowing your visitor’s likes, shares, engagements, demographics, etc. Making the most of your metrics will help you identify the right prospects and pinpoint the right offers at the right time.

2. Eliminate Advertising-based Content. Over and over again I see companies writing blogs that are just product descriptions and – essentially just a landing-place to copy and paste content from data sheets. Write to your customer’s needs, not just what you are selling. Content Marketing is all about providing content that has value to consumers. It can offer practical information, tell a touching story, or be outrageously hilarious. It should forge emotional connections that nudge people toward the business that rolls out the content. Make your content stand out in 2015 by performing thorough keyword research, present new information, offer something innovative, and distribute it to your customer base effectively.

3. Being Candid and Honest. Zig Ziglar once said, “Honesty and integrity are by far the most important assets of an entrepreneur.” TTransparencyhe same principle rings true for current marketing trends. The best brands will give an accurate and real-time picture of what they are doing in the interest of the consumer, at any given time.

4. Social Media Connections. Your target customers have some traits in common, but that doesn’t mean that they all are the same entity. People want to feel they are part of a group, crave connection, and participate with others of like-mind. Consumers buy from friends – companies can be perceived as a friend by sounding more personal in their writing styles. When you are writing, talk to your customers and future clients like each one really matters, because they do.  
Personal Social media marketing 5. Personalization. One way to send personal messages is via triggered emails. When a customer joins your rewards program or signs up for your newsletter, send a warm welcome. You can even include a special freebie or stellar discount. On your customers’ special dates, such as birthdays – send a friendly greeting. These automated messages can make recipients feel that you care about them.


No one can say for certain what the future holds, but the current direction of marketing shows that the above trends will impact marketing in 2015. Expect marketing to move strongly in a digital direction and focus on transparency, technology, personalization, and quality.