First, lets start with 5 key YouTube demographics:
1. There are over one billion unique YouTube visits each month
2. Each month, over 6 billion hours of video are being watched
3. Every minute of the day, over 100 hours of video are uploaded
4. More than 1 billion views each day are on mobile devices
5. Adults ages 18-34 watch YouTube more than any cable network
Content Strategy: How-to, Tutorial and Help content videos.
For many products and services, how-to videos are going to be incredibly valuable to your targeted customers, as they may find them just based on searching “how do I do this or that?” A tutorial not only helps your audience learn how to better use your product, but also provides ideas on how to use your product in novel ways. Another approach is to help your site visitors learn how to do things that may not be directly related to your product, but are highly relevant to their interests.
For example, one of my clients sells an adjustable filet table for boats. Though I have created YouTube videos directly related to their products, I also linked and embedded a video on “Secrets to Fillet a Fish.” It’s related to their product, yet another way for the site visitors searching for “how to filet a fish” ends up on that filet board blog page with the YouTube embedded video: http://tacomarineblog.com/2014/09/04/the-secret-to-filleting-a-fish-clever-taco-marine-adjustable-filet-tables/
Because the link to the video on the other site is of similar content, it is considered a high-value link to search bots and helps SEO rankings . Plus, the fish filet video content is incredibly relevant to the site visitor, but not actually the company’s product. This is a tactic called: think horizontally.
No hook, just a SEO tip: Taking the time to fill out the information about your YouTube video is the work that will get better search results. You spent the time creating the video, now spend that little bit of extra time to properly SEO it: Keywords in the title, description, tags and (if possible) provide a transcript of each video. Every bit of relevant information you can add to your YouTube upload gives you more opportunity for people to find your video and makes it accessible for all types of users and search engine bots.
YouTube Analytics offers the equivalent of Facebook Insights for your videos. You’ll find numbers on engagement, discovery, and demographics: http://www.youtube.com/yt/playbook/yt-analytics.html