A corporate identity is a combination of color palettes, graphic design, images and even words that a company employs to make a visual statement about itself and to communicate its business philosophy. It is how a firm views its brand, and how it wishes to be viewed by others, and how others recognize and remember it. Some companies need an identity that projects them as larger players in their market, others need an image-update to look more up-to-date. The first thing I do is to listen and understand your business – to know who your targeted customers are. I build a corporate identity that fits your clients demographics, with the goal of creating the perception in your customer’s top-of-mind, that your company offers the only solution (or choice) to their problem.
Corporate Identity involves creating a brand that encompasses all marketing materials, trade show graphics, social media, software screens and even artwork for a sales conference room – all coordinated to create a consistent branded image.