Tag Archives: Web search engine

Social Media – Make Yours Great Again!

Social mediaMany times we get caught up in doing the part of social media that is fun, easy or more interesting – and ignore the nuts andMarketing trends bolts of our social media strategy. So, as a reminder here is 6 basic social media marketing activities to do on a consistent basis to make your blogs and websites great again!  No fake info here …

  1. Take the time to really evaluate the market like a customer would, and then see how your social media sites stack up against the competition. What are they doing to stand out and be different?
  2. Determine what you want your social media to do, (inform, develop leads, sell, increase brand awareness, etc.) before you attempt to add creativity and marketing flair. Social media plan.
  3. Create a sales funnel that generates leads or revenue while also serving as a helpful resource to online prospects. (The 5 steps on how to create a Sales Funnel on your website in a future blog).
  4. Don’t overlook the importance of domain names, and editing the titles of pages and content to make them more SEO friendly.
  5. Make sure you have your keyword phrase in the title, first paragraph and at least two other times on the page.
  6. Keep a close eye on your Social Media analytics so you can figure out what is and isn’t working on your website and make adjustments accordingly.

social media strategy

How Your SEO is impacted by your website’s speed.

Website speed and SEO Slow Speed Kills SEO. Many websites don’t seem aware or care that their load times are painfully slow – especially the big-image, scrolling home pages that are glamorous and visually impactful. Site speed and the content itself can all impact the likelihood of someone staying on your site if it loads slow guess what happens?

Site speed and SEOSite visitors get impatient and immediately click back to the search results to visit another site. When that happens, it’s a signal to Google that your site may not be the best fit for that search – and down goes your SEO ranking. I use a page speed tool to analyze and optimize each site page throughout a website. If you don’t know how to address the issues slowing your site and your sliding SEO rankings down, consult with a professional.

The Best YouTube Content for Social Media Blogs

First, lets start with 5 key YouTube demographics:YouTube videos

1. There are over one billion unique YouTube visits each month
2. Each month, over 6 billion hours of video are being watched
3. Every minute of the day, over 100 hours of video are uploaded
4. More than 1 billion views each day are on mobile devices
5. Adults ages 18-34 watch YouTube more than any cable network

How-to YouTube videosContent Strategy: How-to, Tutorial and
Help content videos.

For many products and services, how-to videos are going to be incredibly valuable to your targeted customers, as they may find them just based on searching “how do I do this or that?” A tutorial not only helps your audience learn how to better use your product, but also provides ideas on how to use your product in novel ways. Another approach is to help your site visitors learn how to do things that may not be directly related to your product, but are highly relevant to their interest
s.

YouTube video blogFor example, one of my clients sells an adjustable filet table for boats. Though I have created YouTube videos directly related to their products, I also linked and embedded a video on “Secrets to Fillet a Fish.” It’s related to their product, yet another way for the site visitors searching for “how to filet a fish” ends up on that filet board blog page with the YouTube embedded video: http://tacomarineblog.com/2014/09/04/the-secret-to-filleting-a-fish-clever-taco-marine-adjustable-filet-tables/

Because the link to the video on the other site is of similar content, it is considered a high-value link to search bots and helps SEO rankings . Plus, the fish filet video content is incredibly relevant to the site visitor, but not actually the company’s product. This is a tactic called: think horizontally.

No hook, just a SEO tip: Taking the time to fill out the information about your YouTube video is the work that will get better search results. You spent the time creating the video, now spend that little bit of extra time to properly SEO it: Keywords in the title, description, tags and (if possible) provide a transcript of each video. Every bit of relevant information you can add to your YouTube upload gives you more opportunity for people to find your video and makes it accessible for all types of users and search engine bots.

YouTube Analytics offers the equivalent of Facebook Insights for your videos. You’ll find numbers on engagement, discovery, and demographics: http://www.youtube.com/yt/playbook/yt-analytics.html

5 Reasons to Use Numbers Instead of Writing Them

The best marketing and writing tipsNumerals have been tested to be an advantage in advertising and social media writing, and when used correctly, they may actually attract 10 – 20% more readers than an article that uses only letters. Whether writing for print or social media, it definitely helps to know how to use numbers to your advantage.

Numbers writing in business and marketingOk, ok, all the old rule books say spell out numbers under 10. Use nine instead of 9. But there’s an ah ha! The exception in most writing rule books says use figures (even when the numbers are less than 10), for numbers of technical significance: percentages, pages, sizes, money, measurements, clock time, coordinates, etc.
For example:
See page 6 for the explanation.
Since 2004, turnover has been approximately 9 percent.
Tickets for the 2 p.m. webcast are almost sold out.

5 best reasons to use numbers

Now for My Best 5 Best Reasons to Use Numbers …

1. Numbers attract readers
Psychologically, people are naturally drawn to numerals more than words. They’re visually different from most text, so readers are Marketing writingmuch more likely to take notice of them. This works to your advantage when you want to draw attention to a particular element of your writing, such as a benefit customers will receive (“Buy 2, get 1 free!”). Numbers also represent facts, so they naturally attract people who are searching for concrete information.

2. Facts and statistics create authority: so use numbers
numbers-McDonalds
Cold, hard facts are almost always more effective than generalizations. McDonald’s doesn’t just say “We’ve served lots of people!” They spell it out for you: “Over 10 billion served.” If you can assign a specific number to your claims, your writing will come across as much more authoritative.

3. Shocking info: Numbers read faster
It takes a lot less time to read “525″ than “five-hundred and twenty-five.” Fewer characters means that your writing will take up less space and be quicker to read, which ultimately means that your audience is more likely to read what you have to say. This is especially important for headlines, which are designed to get your reader interested with an extremely limited amount of writing.

4. Let readers know what to expect by numbering your points
writing for business and marketing
When you write a headline using numerals (such as “10 Reasons to Choose Product X”), the audience knows exactly what to expect. Taking away the mystery of your content makes it easier to get the audience interested because they know they’re not going to be stuck reading a 20-page article.

5. Numbered lists are easier to read and write
Not only are numbered bullet points a great way to make it easier for readers to skim your content, they also make it easier to keep track of which bullet point was just read. Also, a numbered list format allows you to split up a large topic into several digestible bites; simply create a basic numbered outline of the various elements you plan to write about and fill in the appropriate fields.

If you have discovered 1, 2, 3, 4 or 5 reasons for liking and/or sharing this blog, please do so, thanks!

Search Engine Optimization (SEO) for Busy or Lazy People

As most of you know there is lots of information and variables when it comes to  SEO for your website or blogs. You could hire someone to constantly be on top of the changing SEO algorithms and marketing your site – but if you don’t have the time, interest or money to get into the SEO to help get your site ranked higher in search engines and get found, then here are 3 basic SEO things you can do:

1. Make sure the title of each of your pages uses the keywords that people would use when searching for your products or services. The title tag tells both users and search engines what the topic of a particular page is.

Screen Shot 2014-03-14 at 11.10.01 PM2. Take the time to write the “Excerpt” of each page (sometimes called a Description or Summary), that includes the keywords of your products or services and the words people would use to find you – this is your “ad” that appears in the search engine descriptions to convince people to click on your site.

Screen Shot 2014-03-14 at 11.16.50 PM3. Encourage people to “Share” your page link to their Facebook, LinkedIn, Pinterest, etc. pages that is much more SEO powerful than them just “Liking” the page. Why? Because “Sharing” will send a notice and your URL link to everyone who is a friend or in the group of the person who is sharing it – sort of like network marketing. So make sure you show the “sharing” buttons at the bottom of your page like I did here.

FYI – Search engines on average scan a website every 18 days. If Screen Shot 2014-03-11 at 7.47.16 AMnothing on your website has changed since the last scan, your site has less value in searches because there isn’t any new information. Cool SEO Tool: Find out when the last time a search engine scanned your site, click the SEO button. When at that site just enter your URL in the box.

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