Category Archives: Creating Images for Attention

Experiment, be Creative and Have Fun!

I just tried Garage Band, Apple’s music production program, for the first time – and it was a blast! It is a very intuitive program to use, and only a couple of times did I need to search for help on doing something. It took about six hours to create my first song from the thousand or so loops and sound effects available in Garage Band, but now I have it down to about 2-3 hours of creative fun before uploading my latest song to iTunes. (I now have composed 10 songs).

I had created a digital art piece for my online art gallery, (https://2-gary-greer.pixels.com/index.html?tab=galleries), and then deconstructed it to combine my original music and with my digital art into a relaxing grooving instrumental music video. See below:

Let me know what you think and if you think there is a market for a 30-40 minute creative video of something like this. Get out of your comfort zone and be creative – and most of all, have fun!

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Are you a political news addict? Here’s how “the addiction” engages the audience.

CNN news I am a political news addict, and I’m trying to kick the habit. There I admitted it. News addiction? I did some research – and here’s the most powerful drug ever: the visceral gut feelings of outrage relieved by the most powerful emotions of all . . . the thrill of your tribe’s victory over its enemy and the ultimate triumph of good over evil. Movies and TV shows use that psychological formula to engage the audience – so why the news?
Because it’s done for ratings: The outcomes of news debates are carefully fixed by the producers – whether you watch CNBC, CNN or Fox news – it’s fixed so the home team has the best chance to win. That keeps viewers coming back again and again, which means more advertising dollars. How to apply that addiction to social media marketing? Stay tuned, it’s a little later in this blog.
Neuroscience has known for years that “news junkies” or “political junkies” were in fact addicts… junkies …who got their addictive dopamine hit from the emotional roller coaster of unbridled outrage followed by the dopamine releasing experience derived from the thrill of watching the victory over your ideological enemy tribe.
Does your product appeal to everyone? Does your product have an enemy you can identify? Can you target a specific demographic that can emotionally side with your product versus your competitions product or service? Can you develop a tribe-like addiction to your services or products?
Are you or your client are willing to play an aggressive role, like a politician or news channel, and possibly at the expense of “your brand?”  If so, then just maybe you can create addicts to your services or products. I’m not condoning the approach, just engaging news addicts …

Best shark photo ever?

Here’s the National Geographic Photo of the Year for 2016, (supposedly). This is a pretty dramatic effect and it would be a great photo – if it was real. This is a  pretty good attempt at visual impact, but I’m sorry to say – it’s Photoshop art. Can you spot the clues to this being a fake photo? Give it a try, my 7 clues are below the photo. Are there any other Photoshop clues you can spot that I missed?

Great white shark photo

1. The strong lighting is coming from the left on the shark but the lighting is subdued  on the surface of the water, no strong highlights on the waves – so they just don’t match up to the lighting on the shark.

2. Note the waves coming straight up out of the water – with that weight and volume there should be a swelling up or surge of water surrounding the dramatic waves, not just cut straight across.

3. Because the shark is so smooth and sleek, there wouldn’t be a large cotton-like puffs of water pushed above his head– they would be trailing more behind him.

4. A bloody mess. I’m thinking this shark had to swim pretty fast to jump this high, so it seems reasonably that the blood around his mouth and nose would have been washed off from that much effort.

5. With the sharks mouth partly open I probably would have made streams of water flowing out of the corners of his mouth.

6. The color of the background is much easier to work with when just a simple fade from light blue to medium blue is used. Looking through the wave at the color of the sky behind the left lower side of the shark’s body, it should match the sky behind it – it’s slightly a different blue color.

7. Water surges would flow up based on the drag of the force shooting up. The dramatic waves flowing up don’t quite match the shape of the shark. A little short on one side, a little wide on the other, and in the middle there isn’t a part of the shark that would cause that large water surge to drag up.

Anything I missed?  If you liked this, please share it with one or more of the social media buttons below.

Online Gallery for Artists of All Types and Mediums …

I recently created an online gallery of my creative images from the past few years and it’s divided into 6 categories:

Gary Greer Artist Gallery

1. Digital Art (creating images using Photoshop), 2. Abstract Symbolism (acrylic paintings on stretched canvas), 3. Photography (images primarily captured on my iPhone and some have a bit of Photoshop enhancement), 4. Fantasy and Romance (a combination of using 3D software and Photoshop), 5. Steampunk (gears and the Victorian future), and 6. Illustration (commercial art used in company literature).

One of the cool things about this site is that it visualizes for you what an image looks like when printed on canvas, steel, beach towels, pillows, greeting cards and even shower curtains! (And many other decor items too). The company hosting the site takes care of the printing, shipping and payments – easy-peasy!

Check the gallery out at: Greer Galleries

 

The 2016 Pulitzer Prize Winner in Breaking News Photography

Pulitzer Prize photographyNew York Times Pulitzer prize photo

A 2016 Pulitzer Prize Winning photo. Take a close look at this image; check out the expression of the two men in the front of the boat, kids waving their clothes, two men trying to keep the boat for capsizing and especially the lighting and composition – it tells a story, truly a picture that speaks a thousand words. Congratulations to Sergey Ponomarev of the New York Times.

 (If you ever think your day sucks, trade places with them). Caption to the photo: Migrants arrive by a Turkish boat near the village of Skala, on the Greek island of Lesbos. The Turkish boat owner delivered some 150 people to the Greek coast and tried to escape back to Turkey; he was arrested in Turkish waters. The New York Times – November 16, 2015. 

My New Year Message …

NewYear2016-Gary

The New Year marks a time for reflecting on the past year and contemplating what we learned from the last 365 days to make the coming year even better. Yes, it’s a time to celebrate past success, but it’s also a time for bold moves and fresh starts. It’s a time for dreams and friendships both old and new. It’s an opportune time to raise a toast to those who share your business success and those who cherish your personal happiness and hopes for the future.

The New Year marks a new beginning. New people to meet, new adventures to enjoy, and new memories to create. Here’s wishing you the gift of peace and prosperity throughout 2016, and wishing you a Happy New Year!

Push Yourself to Play Outside of the Box to Increase Your Revenue and to Stay in the Game

Watch this YouTube video on how I created and installed a 10 foot outdoor sculpture for an office building in Clearwater, Florida. It was quite the challenge, as it was the first time I’ve ever created a sculpture. How did I get this job? I’ve given my clients the impression that I can deliver to them what ever they need, and if I have to learn something new to do it – I will.  Why?

Because if your customers consider you as a valuable resource to get the job done, then it opens the door for additional opportunities. I’ve been on my own as a designer for almost 20 years, and there isn’t anything I’m doing today that I did 20 years ago because technology changes and so does the needs of customers. There is a first time for everything, and if you believe you can do it – and learn from others, you have a better chance for success: