Tag Archives: Business

4 Simple Website writing tips, tricks and tactics.

 

 

 

 

Action! Telling a story about the value of your product or service engages people’s emotions – and creating a sense of urgency can be a great way to motivate a customer to action. 

Read this blog before it’s removed in 12 hours! Here are typical call-to-action infomercials: “Limited-time offer!” Or “Call in the next 15 minutes to get this one-time offer!” Or  “One seat left at this price!” Emphasize the urgency of your product or service by solving a customer’s problem. You want your story to encourage your customers to act — not just when they’re ready, but NOW!

•  Here are 4 simple writing  tactics for creating a sense of urgency:

Social media deadline1. Most important – set a deadline. As procrastinator knows, nothing focuses the mind like a looming deadline. Set a goal and tie it to a date and even a time — and think about how you can add this to your call to action. People are far more likely to take action the closer the deadline gets.

marketing urgency2. Create scarcity. When people sense an opportunity is running out, they are more inclined to take action. For example: “Get your tickets now — only 10 products left at this price!” Yes, you have read that approach over and over before – because it still works! Tell a story that creates a sense of urgency with a customer’s problem, or them missing out on potential success.

3. Broadcast a sense of urgency on social media – it provides instant feedback. Screen Shot 2014-05-08 at 11.12.40 PMSocial media provides real-time interaction. Gather insight into what resonates with your site visitors by offering a variety of urgencies, approaches, and formats. Try sharing stories that amaze or inspire others to act. Take advantage of the fact that social tools are built to allow people to interact and share. Let your site visitors and followers help you spread the word and attract new supporters. Use your website or blog’s analytics to see what works best – experiment! 

Marketing action

4. Action! Keep your call-to-action message simple and specific. It’s easy to say no or think, “I’ll get to it later” – to an offer that sounds complicated, but harder to say no to an offer that is easy to understand. Make sure your website writing tactics create a call-to-action that is clear, quick, and easy, and people will be more likely to act NOW.

Sign up NOW to follow this blog for additional tips and tricks on a wide variety of topics that could help you be more successful in social media marketing. Click the Follow button above to stay in the “know” – before you win the lottery and decide you don’t need this stuff anymore to be successful. 🙂

 

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Building Relationships is a Valuable Marketing Tool, Here’s Why …

If you do not start somewhere, you will be nowhere. In order to get business, you need to get out and meet people and push your comfort zones. You need to form relationships with people outside of your immediate influence and industry. Join organizations whose members are business owners and senior people in organizations – as they are your potential new clients.

businessman connect to social network

You aren’t going to be building much of a business if the only people you know are those you are meeting through work. You must get out and meet people outside of work. This means going to events where people in your profession are networking for business are likely to be present, but it also means going to events where you are likely to stand out because you are one of the few who do what you do.

Networking-PartyThere are hundreds of potential social situations you can inject yourself into. It’s important that you get involved in as many social situations outside of work as you possibly can. This networking will give you the ability to meet new people and connect. These people may have the ability to refer relationships to you, or they may not. If you do not start to form relationships, however, then you will not be someone who can get business in the first place. Get out and form relationships!

Creating the best and most effective sales presentations: Part 1 of 3.

 

The best sales presentation

When some sales people make a presentation, they assume that the most effective way to gain acceptance and buy-in from prospects is by dumping all of the features of their product or service in their customer’s lap, hoping that somewhere in that pile of information, there’s a nugget to make them buy. The reality is that when they are trying to communicate value to a prospect, they must first gain the prospect’s attention. That is the first obstacle to overcome, because most people really don’t listen to what the salesperson is saying, they just simply remain quiet and wait for their turn to talk. People love to talk more than they like to listen to others. So now what?

They key to engaging your prospects is to construct your presentation around their needs and what kind of listener they are; as opposed to overwhelming them with what you have to offer.

The way you construct your presentation to fully engage them, is to understand how they listen and absorb information. There are three general ways in which people listen and absorb information – Visual, Auditory, and People-Persons. First, the visual people relate to the world generally by the way they see things. When they speak, they will use terms like “I see, what you’re saying” or “I can see why you would think that way”.

Visual people better relate and “get” your message by seeing pictures, diagrams, flow charts, and other descriptive imagery. Visual people also like to observe others and may be fascinated with photography or things that generally involve envisioning. They will remember concepts, product names and the value you offer – as a result of a visual cue that they receive. Also important, is the “professional look” of your brand, and they will compare your brand’s image to your competitions brand. If you look cheap, they will think your product is cheap, and they will expect your prices to be cheap too.

Sales Presentation tips

 

Visual people listen better when following a visual story and the value you have to offer – when it is clearly written down. When trying to influence a visual person, your best bet is to provide them with visual examples,  “proof on paper” of what you’re speaking about. Talk to a graphic like shown above.marketing piece that is specifically designed to be left behind – that summarizes your presentation, is more effective for them to not only remember your points, but be able to retell your story to other stakeholders in the decision making process.

It takes patience and a little extra work to create a presentation that appeals to all three types of listeners. I’ve heard comments like, “I don’t have time for that, I have sales calls to make” or, “I have no idea how to vary my presentation to appeal to all audiences, I just use what the company gives me”.  In the long run, making the effort, or hiring a consultant who can create those tweaks for you, will Businessman Running In Front Of Sale Signmake for a higher percentage of sales wins for you and your company. You can run around from call to call – putting lots of lines in the water and hoping for a big hit, or know how to cast an effective sales presentation and catch more customers on a regular basis.

The next two blogs will talk about the other two ways people listen and absorb information – and how to identify the other types of listeners, follow this blog, and you will get a ding when the next blog is posted.

5 Reasons to Use Numbers Instead of Writing Them

The best marketing and writing tipsNumerals have been tested to be an advantage in advertising and social media writing, and when used correctly, they may actually attract 10 – 20% more readers than an article that uses only letters. Whether writing for print or social media, it definitely helps to know how to use numbers to your advantage.

Numbers writing in business and marketingOk, ok, all the old rule books say spell out numbers under 10. Use nine instead of 9. But there’s an ah ha! The exception in most writing rule books says use figures (even when the numbers are less than 10), for numbers of technical significance: percentages, pages, sizes, money, measurements, clock time, coordinates, etc.
For example:
See page 6 for the explanation.
Since 2004, turnover has been approximately 9 percent.
Tickets for the 2 p.m. webcast are almost sold out.

5 best reasons to use numbers

Now for My Best 5 Best Reasons to Use Numbers …

1. Numbers attract readers
Psychologically, people are naturally drawn to numerals more than words. They’re visually different from most text, so readers are Marketing writingmuch more likely to take notice of them. This works to your advantage when you want to draw attention to a particular element of your writing, such as a benefit customers will receive (“Buy 2, get 1 free!”). Numbers also represent facts, so they naturally attract people who are searching for concrete information.

2. Facts and statistics create authority: so use numbers
numbers-McDonalds
Cold, hard facts are almost always more effective than generalizations. McDonald’s doesn’t just say “We’ve served lots of people!” They spell it out for you: “Over 10 billion served.” If you can assign a specific number to your claims, your writing will come across as much more authoritative.

3. Shocking info: Numbers read faster
It takes a lot less time to read “525″ than “five-hundred and twenty-five.” Fewer characters means that your writing will take up less space and be quicker to read, which ultimately means that your audience is more likely to read what you have to say. This is especially important for headlines, which are designed to get your reader interested with an extremely limited amount of writing.

4. Let readers know what to expect by numbering your points
writing for business and marketing
When you write a headline using numerals (such as “10 Reasons to Choose Product X”), the audience knows exactly what to expect. Taking away the mystery of your content makes it easier to get the audience interested because they know they’re not going to be stuck reading a 20-page article.

5. Numbered lists are easier to read and write
Not only are numbered bullet points a great way to make it easier for readers to skim your content, they also make it easier to keep track of which bullet point was just read. Also, a numbered list format allows you to split up a large topic into several digestible bites; simply create a basic numbered outline of the various elements you plan to write about and fill in the appropriate fields.

If you have discovered 1, 2, 3, 4 or 5 reasons for liking and/or sharing this blog, please do so, thanks!

Part 2: THE SECRET to WRITING ATTENTION GETTING HEADLINEs

Catch this bright idea … How to write a headline that gets people to start reading your message. 

Marketing headline copywwriting

A great catchy headline can engage visitors of websites, blogs, and other social media – you’ll be turned on and ready to start writing after you read this!

Below are five more ideas on how to write attention getting headlines – fast!

6. What Everybody Ought to Know About [blank].  This type of headline is a big curiosity draw, and it acts as a challenge to the reader to go ahead and see if they are missing something.    For example; What Everybody Ought to Know About Writing Great Headlines, or What Everybody Ought to Know About Saving Money on Car Insurance.

7. Here’s a Quick Way to [solve a problem].  People love quick and easy when it comes to solving a nagging problem. For example; Here’s a Quick Way to Write a Headline, or Here’s a Quick Way to Fix a Hole in Your Wall, or Here’s a Quick Way to Get Rid of Carpet Stains.

8. [Do something] like [world-class example].  Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s. For example; Learn to Quarterback Like Tom Brady, or Dress Like Jennifer Lopez, or Invest Like Warren Buffet.

9. Have a [or] Build a [blank] You Can Be Proud Of.  Appeal to vanity, dissatisfaction, or shame. For example; Build a Body You Can Be Proud Of, or Have a Smile You Can Be Proud Of, or Build a Website You Can Be Proud Of.

10. Now You Can Have [something desirable] [great circumstance]  The is the classic “have your cake and eat it too” headline — and who doesn’t like that? For example; Now You Can Quit Your Job and Make Even More Money, or Now You Can Meet Sexy Singles Online Without Spending a Dime, or Now You Can Own a Cool Mac and Still Run Windows.

The purpose of a headline is to draw the reader in so they read the subhead, which intern should compel the reader to read the body copy, then the call to action, etc. Each part of the text has it’s role – more on that in a later blog.

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The Secret of Writing an Attention Getting Headline

How to write an effective headline - easily!
Headline writing method using words like Secret, How, Who, Method, and Get Rid of…

Here is a method that is helping websites to get more hits and traffic. Writing a great catchy headline can pull in visitors of websites, blogs, and other social media, as well as readers of ads and other marketing materials. Headlines are your first impression! So what’s the secret of writing an effective headline? How do you write a headline like a pro? I have 10 ideas that won’t shock you, but they are effective. Here are the first 5, and the next five attention-getting ideas will be in a follow-up blog – so “follow me” to make sure you don’t miss the next 5 headline writing ideas.

5 Ways to Create Attention getting headlines

 

1. The Secret of [blank].  This headline format is used quite a bit, but that’s because it works so well – share perceived insider knowledge and translate it into value for the reader. For example;  The Secret of Writing a Successful Headline, or The Secret of Creating Financial Independence.

2. Little Known Ways to [blank]!  For example: Little Known Ways to Get Blog Readers Attention, or Little Known Ways to Lose Weight Quickly and Safely. You can make it a stronger by adding a number – 5 Little Known Ways to Save on Your Air Conditioning Bill, or 10 Little Known Ways to Grab a Reader’s Attention.

3. Who Else Wants [blank]?  Starting a headline with “Who Else Wants…” is a classic advertising strategy that implies an already existing desire for what you have, whether it is knowledge, products or services. For example; Who Else Wants to Make Money Working from Home, or Who Else Wants my Secrets to Writing a Catchy Headline?

4. Here is a Method That is Helping [blank] to [blank].  Simply identify your target audience and the value you can provide them, and then just fill in the blanks. For example;  Here is a Method That is Helping Vacationers to Save Hundreds on Travel Expenses, or Here is a Method That is Helping Marketing Professionals to Get More Leads.

5. Get Rid of [problem] Once and For All.  A classic formula that identifies either a painful problem or an unfulfilled desire that the potential customer wants to remedy. For example; Get Rid of Your Credit Card Debt Once and For All, or Get Rid of Joint Pain Once and For All.

Headline writing tips: 5 of 10Those were the first 5 of 10  Secrets of Writing an Attention Getting Headline. The next five will be in a follow-up blog, so please  “Like” if you did so, and  “Follow Me” to make sure you don’t miss the other 5 headline writing tips.

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Strategic Intent vs. Mission Statement

A Strategic Intent statement is meant to not only be inspirational like a good vision or mission statement can be, but it also has a specific measurable goal. For example President Kennedy said, “the United States is going to land a man on the moon and bring him back safely by the end of this decade.” The US didn’t even have a space program when he said that, so it was a very bold goal, with a specific measurable time frame that inspired a nation and NASA.

The goal of a Strategic Intent statement is to inspire customers and employees that the company’s passion is being the “best or extraordinary” (in what ever defined aspect), and is inviting Strategic Intent vs. Mission Statementevery one to not just to come along for the ride, but rise-up to participate as well. It should be short and to the point, inspirational and specific – a phrase that people can easily remember.

The Ford company’s example slogan of  “quality is job one” is a good advertising slogan or general vision statement, but imagine if back in the 80’s they had written this Strategic Intent statement instead:  Ford will be the number one rated quality car with the best service in America by 1999.” If Ford had communicated that Strategic Intent statement, the public, the media, everyone would have stopped and taken Screen Shot 2014-04-14 at 10.41.57 PMnotice to watch and see if they could do it or not. People might even have rooted for an American car company as the underdog to see if they could climb to the top. The employees would have a very specific goal in all aspects of what they each did to be number one, and know they would have the bragging rights once they got to be number one. Management would be inspired to rally their teams and everyone would be pushing in the same competitive direction, to be the best. Customers would know that Ford is focused on producing the highest quality car in America, they would probably perceive that it was a quality product before they ever got to the top.

Remember, your company’s Strategic Intent statement not only needs to inspire customers and employees, but have a measurable and ambitious goal.

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