Gary’s experience includes roles as a Creative Director for advertising agencies and companies, as well as, Director of Creative Services for AT&T Paradyne. Gary has over 30+ yeas of experience in advertising, marketing, and branding – with over a hundred local, regional and national awards from the American Advertising Federation, as well as Golden Image awards for marketing communications effectiveness. For the past 19 years Gary has been a branding, marketing, and social media marketing consultant. By focusing on building the entire breadth of a brand, Gary fuses marketing strategies with creativity, to create compelling and efficient marketing materials with the main goal of communicating value and increasing sales.
I’m a collaborator– because the sharing of ideas leads to more ideas. I also like to share and get feedback. Feedback that is constructive is very helpful because business decision makers can get tunnel vision, and creative types can fall in love with their own work and loose objectivity of its real purpose.
So what’s this blog all about? It’s a place where I share my experience and ideas (for free) that hopefully provides you something of value so you can use it to help your business grow.