The concept of a social media sales funnel:
The top category is the biggest one and represents the largest number of people – potential customers. You initially capture potential customers by creating awareness – they find your social media site through a search. The bottom category represents the smallest number – those who have made the purchase, your committed customers.
Now, here are the 5 steps to follow to construct your simple online sales funnel.
1. Create a landing page that has an impact! Your website’s landing page is the first impression for your potential customers. Take time to make sure that it visually looks great with headlines and subheads that provide value, (confirming this is the best place to be). A good website-design landing page gives the impression that is offering information the site visitor is looking for and not be inundated with “buy this” or “time is running out” phrases. That said, encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication to start them down the sales funnel.
2. Develop a front-end special offer. The next step is to shift potential customers from “interest” to “consideration” which leads to buying your product or service. When developing your front-end products and associated upsell offers, try thinking – “How will this help create more desire for the next special offer I’m going to present them with?” In other words, at this step, you need to be “pre-selling” on the next step in the funnel.
3. Give an upsell offer on the back-end. Offer your customers who just bought or are about to buy an opportunity to upgrade or add-on to their purchase. Once they have just about clicked the button to buy your product or service they are more likely to buy an upgrade. Why? Because they have found your product or service to be the best value – the reason they are about to click the buy button. Create an offer that will deliver even more benefit to the customer. That also means you make more profit because an upsell typically involves a higher margin item or service.
4. Offer a downsize option. In the same way that you encourage customers to upgrade in the upsell step, this element of the funnel calls for you to offer a downsize option to customers you are about to lose due to price. Your product offering maybe out of their price range but they still want something similar or less quantity of what your special offer promotes. Consider this a way to engage a customer unable to buy from you due to budget constraints. Those constraints may change if they like your product and come back.
5. Follow up! The last step in the sales funnel is to follow-up with the new customers you have acquired and ensure they are happy with their product or service. A great way to accomplish this is to offer a membership-based rewards program. This will allow you to remain in contact with customers, giving you the perfect means for telling them about new deals and services.
Click this link to go to my “new-age” sales approach blog.
Whether you’re a millennial or an old dog, here are some easy and new tricks to get higher readership out of your emails.
This blog’s subject line (which could also be an email), uses these 7 tricks that are likely to get more readership:
- Putting quotation marks around a phrase or statement increases readership
- The word “How” makes people think (rightly) that they will get some advice.
- The word “these” makes the advice sound specific.
- “Simple” makes it sound easy – and the word “easy” in the subhead also increases readership – because people hate hard work.
- “Tricks” makes it seem easy as well.
- The phrase “get your emails read” increases readership because it makes the sentence active – that simple approach does the trick.
- The word “your” helps, too, because people are interested in themselves.
Eight more tricks you can use …
1. When providing a list, use numbers instead of bullets to increase readership. Readers typically finish reading a numbered list to see if something resonates with them – and refer to the number of solutions or tips like I did using the number “7.”
2. Use the words “you” or “your” it’s certain to increase readership.
3. But that’s not all. (Use bold text for subheads or as an introduction to paragraphs like I did in this long-winded blog – it breaks up lengthy text and creates more visual interest).
4. The subhead needs to encourage people to start reading your full story – it’s a bit like an appetizer in a restaurant.
5. Does the use of questions keep people reading? Yes, because they suggest answers to come, so does a list of specific examples – because when someone suggests something to you, you often say to yourself, “What do you mean?”
6. Did you notice that the paragraphs in this blog vary in length? One is only nine words long. The mind enjoys variety, and the empty spaces allows the eyes to rest.
7. “Use simple words everyone knows. Then everyone will understand.”
8. Should the writing style be the same as casual chat? Typically it’s more formal – but writing is really nothing more than a well-organized speech. And when you write you have time to think things out and arrange them in ways you cannot in the rush of a speech.
Wether you are new to the game or an old dog learning new tricks, keep your message simple and to the point – because people have little time to dig for what they are looking for.
When writing text for a company’s products, clearly communicate the value and benefits of a product. Figure out what the benefits and advantages really are, and don’t just creatively describe the features as given to you by the company’s engineers. Most copywriters and marketers don’t differentiate between features, benefits and advantages because it’s like pulling teeth to figure out why a customer needs a product and why they should buy it. Yes, it takes time to think that out, but think how long it took to design and develop the product – and the marketing of the product is just as important as the product itself, so it needs proper marketing effort for the product to sell.
The difference between the features, benefits and advantages:
A Feature is the function of a product – specifically what it can do.
A Benefit is why a product’s feature is desired, needed or a good thing.
An Advantage is why someone should buy the product and why it is a better choice than the competition.
Here’s a simple example of using the above definitions:
Feature: This kayak is made out of hardened fiberglass
Benefit: So it won’t ever leak or break
Advantage: Meaning you can take on more extreme rapids than ever before
So many times I see the features of a product called a benefit, and or features mixed in with benefits and written under the heading of benefits. Clearly communicate the differences between a Feature, Benefit and an Advantage – and let the follow-up info for responses to inquiries be used to fill in additional information on the features. Give customers a reason the product is needed and is better value than the competition’s product.