4 Simple Website writing tips, tricks and tactics.

 

 

 

 

Action! Telling a story about the value of your product or service engages people’s emotions – and creating a sense of urgency can be a great way to motivate a customer to action. 

Read this blog before it’s removed in 12 hours! Here are typical call-to-action infomercials: “Limited-time offer!” Or “Call in the next 15 minutes to get this one-time offer!” Or  “One seat left at this price!” Emphasize the urgency of your product or service by solving a customer’s problem. You want your story to encourage your customers to act — not just when they’re ready, but NOW!

•  Here are 4 simple writing  tactics for creating a sense of urgency:

1. Most important – set a deadline. As procrastinator knows, nothing focuses the mind like a looming deadline. Set a goal and tie it to a date and even a time — and think about how you can add this to your call to action. People are far more likely to take action the closer the deadline gets.

2. Create scarcity. When people sense an opportunity is running out, they are more inclined to take action. For example: “Get your tickets now — only 10 products left at this price!” Yes, you have read that approach over and over before – because it still works! Tell a story that creates a sense of urgency with a customer’s problem, or them missing out on potential success.

3. Broadcast a sense of urgency on social media – it provides instant feedback. Social media provides real-time interaction. Gather insight into what resonates with your site visitors by offering a variety of urgencies, approaches, and formats. Try sharing stories that amaze or inspire others to act. Take advantage of the fact that social tools are built to allow people to interact and share. Let your site visitors and followers help you spread the word and attract new supporters. Use your website or blog’s analytics to see what works best – experiment! 

4. Action! Keep your call-to-action message simple and specific. It’s easy to say no or think, “I’ll get to it later” – to an offer that sounds complicated, but harder to say no to an offer that is easy to understand. Make sure your website writing tactics create a call-to-action that is clear, quick, and easy, and people will be more likely to act NOW.

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A social media sales funnel for websites and blogs?

The concept of a social media sales funnel:

The top category is the biggest one and represents the largest number of people – potential customers. You initially capture potential customers by creating awareness – they find your social media site through a search. The bottom category represents the smallest number – those who have made the purchase, your committed customers.

Now, here are the 5 steps to follow to construct your simple online sales funnel.

1. Create a landing page that has an impact! Your website’s landing page is the first impression for your potential customers. Take time to make sure that it visually looks great with headlines and subheads that provide value, (confirming this is the best place to be). A good website-design landing page gives the impression that is offering information the site visitor is looking for and not be inundated with “buy this” or “time is running out” phrases. That said, encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication to start them down the sales funnel.

2. Develop a front-end special offer. The next step is to shift potential customers from “interest” to “consideration” which leads to buying your product or service. When developing your front-end products and associated upsell offers, try thinking – “How will this help create more desire for the next special offer I’m going to present them with?” In other words, at this step, you need to be “pre-selling” on the next step in the funnel.

3. Give an upsell offer on the back-end. Offer your customers who just bought or are about to buy an opportunity to upgrade or add-on to their purchase. Once they have just about clicked the button to buy your product or service they are more likely to buy an upgrade. Why? Because they have found your product or service to be the best value – the reason they are about to click the buy button. Create an offer that will deliver even more benefit to the customer. That also means you make more profit because an upsell typically involves a higher margin item or service.

4. Offer a downsize option. In the same way that you encourage customers to upgrade in the upsell step, this element of the funnel calls for you to offer a downsize option to customers you are about to lose due to price. Your product offering maybe out of their price range but they still want something similar or less quantity of what your special offer promotes. Consider this a way to engage a customer unable to buy from you due to budget constraints. Those constraints may change if they like your product and come back.

5. Follow up! The last step in the sales funnel is to follow-up with the new customers you have acquired and ensure they are happy with their product or service. A great way to accomplish this is to offer a membership-based rewards program. This will allow you to remain in contact with customers, giving you the perfect means for telling them about new deals and services.

Click this link to go to my “new-age” sales approach blog.

Sales Presentation: Engage Your Audience

Seven ways to improve customer presentations:

1. Provide a “Want” – not an Info Dump!  Be conscious of making sure the audience comes away with information that has value to them and not just pontificate of your knowledge. Give them just enough information that makes them “want”more – your products, services, expertise, a follow-up meeting, etc.
2. Lead them with numbers. Tell your audience where your presentation is going. For example list 3-5 main points, tell them what you are going to tell them, and number the points! People like numbered lists because they know what to expect, where you are in the presentation, and it also helps them to better remember your presentation points.
3. Create 3 basic parts to the presentation:  1. Introduction. 2. Content (which should contain 3-5 numbered points). 3. Conclusion: tell them what you told them.
4. Communicate nuggets of info. Keep it simple. Make sure each point has an intro and conclusion so the audience can take away identifiable nuggets of information. It also makes it easier for people to take notes and retain the main points of your speech.
5. Take your audience on a journey. After quoting a fact or a statistic to validate a point, engage the audience with a metaphor or tell a personal story. It makes it easier for the audience to understand and remember your points.
6. Create a great first impressions at the podium. Looking to the back of the room, and slowly side to side lifts your head up higher and gives the impression you are confident and knowledgeable about the topic you are presenting. Avoid darting your eyes back and forth and around the room –it makes it appear that you are looking for a way to escape.
7. Use vocal variety and pauses. Vocal variety shows passion as a speaker. It’s like a hit song that has a melody and a chorus, soft and loud –and just the opposite of a monotone presentation. Vocal variety creates subliminal dynamics that keeps the listener interested and engaged.

5 Blog Tips that Get Results.

1. The title needs to contain the “keywords” that people use when searching for your blog topic. the closer the keyword is to the front of the title, the better the SEO results.
2. Repeat the keywords in the text. Once the title is set, the keywords need to be used in the blog at least three times.
3. Search engines will show about the first 40 characters of a title, depending on spaces and punctuation. To make sure the audience knows what the blog is about, put the key info in the front 40. (The length of this blog title is 38 characters).
4. Reader attention span: The blog needs to be more than just interesting to read, it needs to consider the interest level and the state-of-mind of the audience reading your blog. Go easy on the story telling – I recommend getting to the point very quickly because people are busy and most likely want answers – quickly!
5. How long is the ideal blog? About 250 word is ideal – this one is 250. Extremely short and long blogs are not SEO ranked as high as blogs around this optimum length. Plus, the average length of time people spend reading a blog is around 90 seconds. A longer blog of around 350 words gives those who want detail to get their fill, shorter blogs around 150-200 words are more “newsy” and people typically will read the entire thing. So it will be best to mix the length up a bit.

Are you a political news addict? Here’s how “the addiction” engages the audience.

I am a political news addict, and I’m trying to kick the habit. There I admitted it. News addiction? I did some research – and here’s the most powerful drug ever: the visceral gut feelings of outrage relieved by the most powerful emotions of all . . . the thrill of your tribe’s victory over its enemy and the ultimate triumph of good over evil. Movies and TV shows use that psychological formula to engage the audience – so why the news?

Because it’s done for ratings: The outcomes of news debates are carefully fixed by the producers – whether you watch CNBC, CNN or Fox news – it’s fixed so the home team has the best chance to win. That keeps viewers coming back again and again, which means more advertising dollars. How to apply that addiction to social media marketing? Stay tuned, it’s a little later in this blog.

Neuroscience has known for years that “news junkies” or “political junkies” were in fact addicts… junkies …who got their addictive dopamine hit from the emotional roller coaster of unbridled outrage followed by the dopamine releasing experience derived from the thrill of watching the victory over your ideological enemy tribe.

Does your product appeal to everyone? Does your product have an enemy you can identify? Can you target a specific demographic that can emotionally side with your product versus your competitions product or service? Can you develop a tribe-like addiction to your services or products?

Are you or your client are willing to play an aggressive role, like a politician or news channel, and possibly at the expense of “your brand?”  If so, then just maybe you can create addicts to your services or products. I’m not condoning the approach, just engaging news addicts …

How these “simple tricks” get your emails read.

Whether you’re a millennial or an old dog, here are some easy and new tricks to get higher readership out of your emails.

This blog’s subject line (which could also be an email), uses these 7 tricks that are likely to get more readership:

1. Putting quotation marks around a phrase or statement increases readership
2. The word “How” makes people think (rightly) that they will get some advice.
3. The word “these” makes the advice sound specific.
4. “Simple” makes it sound easy – and the word “easy” in the subhead also increases readership – because people hate hard work.
5. “Tricks” makes it seem easy as well.
6. The phrase “get your emails read” increases readership because it makes the sentence active – that simple approach does the trick.
7. The word “your” helps, too, because people are interested in themselves.

Eight more tricks you can use …

1. When providing a list, use numbers instead of bullets to increase readership. Readers typically finish reading a numbered list to see if something resonates with them – and refer to the number of solutions or tips like I did using the number “7.”

2. Use the words “you” or “your” it’s certain to increase readership.

3. But that’s not all. (Use bold text for subheads or as an introduction to paragraphs like I did in this long-winded blog – it breaks up lengthy text and creates more visual interest).

4. The subhead needs to encourage people to start reading your full story – it’s a bit like an appetizer in a restaurant.

5. Does the use of questions keep people reading?  Yes, because they suggest answers to come, so does a list of specific examples – because when someone suggests something to you, you often say to yourself, “What do you mean?”

6. Did you notice that the paragraphs in this blog vary in length? One is only nine words long. The mind enjoys variety, and the empty spaces allows the eyes to rest.

7. “Use simple words everyone knows. Then everyone will understand.”

8. Should the writing style be the same as casual chat? Typically it’s more formal – but writing is really nothing more than a well-organized speech. And when you write you have time to think things out and arrange them in ways you cannot in the rush of a speech.

Wether you are new to the game or an old dog learning new tricks, keep your message simple and to the point – because people have little time to dig for what they are looking for.

 

Features, Benefits and Advantages: Finally – the differences explained.

When writing text for a company’s products, clearly communicate the value and benefits of a product.  Figure out what the benefits and advantages really are, and don’t just creatively describe the features as given to you by the company’s engineers.  Most copywriters and marketers don’t differentiate between features, benefits and advantages because it’s like pulling teeth to figure out why a customer needs a product and why they should buy it. Yes, it takes time to think that out, but think how long it took to design and develop the product – and the marketing of the product is just as important as the product itself, so it needs proper marketing effort for the product to sell.

The difference between the features, benefits and advantages:

A Feature is the function of a product – specifically what it can do.

A Benefit is why a product’s feature is desired, needed or a good thing.

An Advantage is why someone should buy the product and why it is a better choice than the competition.

Here’s a simple example of using the above definitions:

Feature: This kayak is made out of hardened fiberglass
Benefit: So it won’t ever leak or break
Advantage: Meaning you can take on more extreme rapids than ever before

So many times I see the features of a product called a benefit, and or features mixed in with benefits and written under the heading of benefits. Clearly communicate the differences between a Feature, Benefit and an Advantage – and let the follow-up info for responses to inquiries be used to fill in additional information on the features. Give customers a reason the product is needed and is better value than the competition’s product.