What everybody in social media marketing needs to know about SEO and keywords. Keywords are typically just a single generic word. It may be a general term used to help capture searchers who are higher up the sales funnel – in the research or informational stage and can help bring awareness to your site. A single word possibly has a lot of competition for that word – plus, the majority of the traffic may not be looking for what you are selling.
Long tail keywords are a keyword phrase that has at least three, and sometimes as many as five words in the phrase. They are more specific and usually longer than more commonly searched for keywords. For example, “shoes” versus “men’s black leather shoes.” These highly specific key phrases are better-focused on customers who are much later in the buying cycle because the keyword phrase is much more focused on what the buyer is looking for. Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action.
Still, you need to ask, “How can I differentiate myself from others in my industry?” Quality content and marketing ideas that are more memorable are all things that you need to take into consideration, in addition to choosing your long tail keywords for SEO.
Highly specific long tail keywords tend to be far easier to rank well for SEO than the more generic single keyword or double keyword phrases.
Slow Speed Kills SEO. Many websites don’t seem aware or care that their load times are painfully slow – especially the big-image, scrolling home pages that are glamorous and visually impactful. Site speed and the content itself can all impact the likelihood of someone staying on your site if it loads slow guess what happens?
Site visitors get impatient and immediately click back to the search results to visit another site. When that happens, it’s a signal to Google that your site may not be the best fit for that search – and down goes your SEO ranking. I use a page speed tool to analyze and optimize each site page throughout a website. If you don’t know how to address the issues slowing your site and your sliding SEO rankings down, consult with a professional.
First, start with what value you want to communicate as the foundation for your brand. Your brand is not just a logo, but a collection of customer experiences and the culture associated with your business that you need to communicate. Your website’s design, social media impressions, what your representatives to the customer experience wear, your customer meeting room’s decor, your voicemail greeting, customer service, and the impact of all of those elements contribute to your brand. Your logo is the symbol that represents the perceptions of who you are as a company.
Provide a summary of the above to your branding expert. That will help them be spot-on with the logo and brand to represent your company as well as reduce the costs of rework. It’s best for all to be engaged and on the same page with a guide to communicating the vision for your brand.
How about something unusual and creative, for example here’s a piece of digital art I created, (and I have a wide variety of topics and styles), that are easily purchased in many forms. For example, below this art piece is printed as a framed print, phone case, tote bag, throw pillow, zipper pouch even a shower curtain – and a dozen more items and each in different sizes.
I have 7 different types of image creations I call galleries; Digital Art, Abstract Symbolism, Fantasy and Romance, Famous Icons, Steam Punk and Photography at: Greer Galleries.
If you see an image you like, just click on it and it will take you to a page where you can see a wide variety of ways the art can be reproduced.
For example, click on Home Decor and there are 5 categories. Under each category are more choices of how to reproduce the art – and at a very reasonable cost! Get creative this year, and give an unusual gift, even if it is to yourself …
I got tired of looking up what the optimum sizes are for images for the most popular social media – from headers, to profile photos, to channel art. So I created this handy chart of the image requirements for the various social media sites. I hope you find this chart helpful.
Jack Ma is the richest man in China, 18th richest man in the world and worth 29.7 billion dollars. He was rejected for employment many times – he couldn’t even get a job at KFC in China! He applied to Harvard 10 times. Never give up! Jack started with 18 employees and now has over 20,000. This 8 minute video provides insights into his business success creating the global trading company, Alibaba, From a branding perspective, Jack provides insight into the Alibaba name and “genie” logo.
Some of his rules for success are obvious, but Jack makes them seem more important to do: Don’t let rejections defeat you, keep your dreams alive, focus on culture (mission and values), ignore naysayers that your idea is stupid, get inspired, stay focused, and branding – create a name people can easily remember. Also, make customers your number one priority, look for opportunities (he explains what kind), and have passion in what you do.