Keywords versus Long Tail Keywords for SEO

Keywords and long tail keywordsWhat everybody in social media marketing needs to know about SEO and keywords. Keywords are typically just a single generic word. It may be a general term used to help capture searchers who are higher up the sales funnel – in the research or informational stage and can help bring awareness to your site. A single word possibly has a lot of competition for that word – plus, the majority of the traffic may not be looking for what you are selling.

Long Tail KeywordsLong tail keywords are a keyword phrase that has at least three, and sometimes as many as five words in the phrase. They are more specific and usually longer than more commonly searched for keywords. For example, “shoes” versus “men’s black leather shoes.” These highly specific key phrases are better-focused on customers who are much later in the buying cycle because the keyword phrase is much more focused on what the buyer is looking for. Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action.

Long tail keyword targetingStill, you need to ask, “How can I differentiate myself from others in my industry?” Quality content and marketing ideas that are more memorable are all things that you need to take into consideration, in addition to choosing your long tail keywords for SEO.

SEO ranking keywordsHighly specific long tail keywords tend to be far easier to rank well for SEO than the more generic single keyword or double keyword phrases.

Advertisements

How Your SEO is impacted by your website’s speed.

Website speed and SEO Slow Speed Kills SEO. Many websites don’t seem aware or care that their load times are painfully slow – especially the big-image, scrolling home pages that are glamorous and visually impactful. Site speed and the content itself can all impact the likelihood of someone staying on your site if it loads slow guess what happens?

Site speed and SEOSite visitors get impatient and immediately click back to the search results to visit another site. When that happens, it’s a signal to Google that your site may not be the best fit for that search – and down goes your SEO ranking. I use a page speed tool to analyze and optimize each site page throughout a website. If you don’t know how to address the issues slowing your site and your sliding SEO rankings down, consult with a professional.

Branding – best way to start creating your brand new brand.

Best way to create a brandFirst, start with what value you want to communicate as the foundation for your brand. Your brand is not just a logo, but a collection of customer experiences and the culture associated with your business that you need to communicate. Your website’s design, social media impressions, what your representatives to the customer experience wear, your customer meeting room’s decor, your voicemail greeting, customer service, and the impact of all of those elements contribute to your brand. Your logo is the symbol that represents the perceptions of who you are as a company. Building a brand

Provide a summary of the above to your branding expert. That will help them be spot-on with the logo and brand to represent your company as well as reduce the costs of rework.  It’s best for all to be engaged and on the same page with a guide to communicating the vision for your brand.

Artwork for Gifts: Ever think about what you can give yourself or others that’s different?

How about something unusual and creative, for example here’s a piece of digital art I created, (and I have a wide variety of topics and styles), that are easily purchased in many forms. For example, below this art piece is printed as a framed print, phone case, tote bag, throw pillow, zipper pouch even a shower curtain – and a dozen more items and each in different sizes.

Art gifts for Christmas

I have 7 different types of image creations I call galleries; Digital Art, Abstract Symbolism, Fantasy and Romance, Famous Icons, Steam Punk and Photography at: Greer Galleries.

Greer galleriesIf you see an image you like, just click on it and it will take you to a page where you can see a wide variety of ways the art can be reproduced.

For example, click on Home Decor and there are 5 categories. Under each category are more choices of how to reproduce the art – and at a very reasonable cost! Get creative this year, and give an unusual gift, even if it is to yourself …


Greer galleries gift categories

 

Jack Ma, Founder of Alibaba, His 10 Rules for Business Success

Jack Ma is the richest man in China, 18th richest man in the world and worth 29.7 billion dollars. He was rejected for employment many times – he couldn’t even get a job at KFC in China! He applied to Harvard 10 times. Never give up! Jack started with 18 employees Alibaba Jack Maand  now has over 20,000. This 8 minute video provides insights into his business success creating the global trading company, Alibaba,  From a branding perspective, Jack provides insight into the Alibaba name and “genie” logo.

Some of his rules for success are obvious, but Jack makes them seem more important to do: Don’t let rejections defeat you, keep your dreams alive, focus on culture (mission and values), ignore naysayers that your idea is stupid, get inspired, stay focused, and branding – create a name people can easily remember. Also, make customers your number one priority, look for opportunities (he explains what kind), and have passion in what you do.

Sales Presentation: Engage Your Audience

Presentation skills

Seven ways to improve customer presentations:

  1. Provide a “Want” – not an Info Dump!  Be conscious of making sure the audience comes away with information that has value to them and not just pontificate of your knowledge. Give them just enough information that makes them “want”more – your products, services, expertise, a follow-up meeting, etc.
  2. Lead them with numbers. Tell your audience where your presentation is going. For example list 3-5 main points, tell them what you are going to tell them, and number the points! People like numbered lists because they know what to expect, where you are in the presentation, and it also helps them to better remember your presentation points.
  3. Create 3 basic parts to the presentation:  1. Introduction. 2. Content (which should contain 3-5 numbered points). 3. Conclusion: tell them what you told them.
  4. Communicate nuggets of info. Keep it simple. Make sure each point has an intro and conclusion so the audience can take away identifiable nuggets of information. It also makes it easier for people to take notes and retain the main points of your speech.
  5. presentation tipsTake your audience on a journey. After quoting a fact or a statistic to validate a point, engage the audience with a metaphor or tell a personal story. It makes it easier for the audience to understand and remember your points.
  6. Create a great first impressions at the podium. Looking to the back of the room, and slowly side to side lifts your head up higher and gives the impression you are confident and knowledgeable about the topic you are presenting. Avoid darting your eyes back and forth and around the room –it makes it appear that you are looking for a way to escape.
  7. Use vocal variety and pauses. Vocal variety shows passion as a speaker. It’s like a hit song that has a melody and a chorus, soft and loud –and just the opposite of a monotone presentation. Vocal variety creates subliminal dynamics that keeps the listener interested and engaged.
%d bloggers like this: