I got tired of looking up what the optimum sizes are for images for the most popular social media – from headers, to profile photos, to channel art. So I created this handy chart of the image requirements for the various social media sites. I hope you find this chart helpful.
I just tried Garage Band, Apple’s music production program, for the first time – and it was a blast! It is a very intuitive program to use, and only a couple of times did I need to search for help on doing something. It took about six hours to create my first song from the thousand or so loops and sound effects available in Garage Band, but now I have it down to about 2-3 hours of creative fun before uploading my latest song to iTunes. (I now have composed 10 songs).
I had created a digital art piece for my online art gallery, (https://2-gary-greer.pixels.com/index.html?tab=galleries), and then deconstructed it to combine my original music and with my digital art into a relaxing grooving instrumental music video. See below:
Let me know what you think and if you think there is a market for a 30-40 minute creative video of something like this. Get out of your comfort zone and be creative – and most of all, have fun!
Here’s the million dollar question: If you invest money in social media marketing, how many leads will you generate or products will you sell? Hmmm – What social media does most effectively is create brand recognition and keep your name in front of the people you’re trying to reach. And, of course, through that process it should definitely have an impact on your sales – if you use a call-to-action directive. But it also has an “unseen impact” not just direct-response sales or leads.
An unseen impact? The popular TV show “Seinfeld” was often referred to as a “water cooler show” because the morning after a new episode aired people would chat about it with their co-workers. So, even those people who never watched an episode of “Seinfeld” learned about the Soup Nazi, puffy shirts, shrinkage and sponge worthy. They became part of our culture at that time … and still are!
The same water-cooler-type moments hold true with social media. When people see something on social media that strikes their fancy, they’re likely to share it on their social media and or mention it in real life to friends or associates. It could be a restaurant, a video, or a new store that opened in their neighborhood.
How does that water-cooler-type moment help you? Even if the person who saw it on social media isn’t a buyer at that moment, when they mention it to a friend who is in the market for that product or service, there’s a good chance that friend becomes a potential customer. But guess what happens when your survey asks this new customer how they heard about you? Their response will be: “From a Friend.”
Justifying the costs and value of social media: In these cases, you won’t be able to make a direct connection to your social media campaign, yet your social media campaign is what prompted the sale. People who follow you on social media will often share your interesting posts or tweets with their followers. Then those people can share it with their followers, and so on. Ideally one or more of your followers who shares your post has a really large following of their own.
It’s a numbers game. The number of people who see your post through this sharing process has now exponentially increased and somewhere down the line you’ll have new customers as a result. This all ties back to your social media marketing, and an ability to tell your story so it resonates, but there’s no way you’ll ever know it!
If you’re selling a big-ticket item, social media is a way to build brand equity with prospective customers and a way for prospective customers to learn all about you and decide whether they want to do business with you. That’s why the quality of your posts is so important and needs to be professional, as you’re continuously building trust and credibility with your followers (and their followers) whether you realize it or not.
All those people see your posts again and again – like the drivers passing the billboard – and when the time comes to do business, you’re the one who comes to mind!
Call to action: If you can’t devote the necessary time to it, you might consider finding a professional whose job it is to make you look good – by taking the time to post quality content and interact with your followers. Gary Greer comes to mind, at 727.409.2326.
You’ll benefit from what social media has to offer – building your brand and keeping your name out in front of the people you want to reach – even when the impact is unseen!
3 ways – 1. List a “number” of reasons, 2. offer comparisons or concerns, and 3. the “why should” approach. They are effective because they make a very specific promise of what’s coming.
Here are two blog topics by a law firm client of mine, (one on elder law, the other on estate planning), and both topics use three different approaches to create engaging titles.
- 3 ways the elderly are now protected by law
- 5 reasons to review your estate planning now
Comparison or Concerns:
- Are the elderly better served in civil or criminal cases?
- The pros and cons of estate planning
“Why Should…” titles:
- Why should we care about elder laws?
- Why should you worry about your estate’s assets?
Here’s the National Geographic Photo of the Year for 2016, (supposedly). This is a pretty dramatic effect and it would be a great photo – if it was real. This is a pretty good attempt at visual impact, but I’m sorry to say – it’s Photoshop art. Can you spot the clues to this being a fake photo? Give it a try, my 7 clues are below the photo. Are there any other Photoshop clues you can spot that I missed?
1. The strong lighting is coming from the left on the shark but the lighting is subdued on the surface of the water, no strong highlights on the waves – so they just don’t match up to the lighting on the shark.
2. Note the waves coming straight up out of the water – with that weight and volume there should be a swelling up or surge of water surrounding the dramatic waves, not just cut straight across.
3. Because the shark is so smooth and sleek, there wouldn’t be a large cotton-like puffs of water pushed above his head– they would be trailing more behind him.
4. A bloody mess. I’m thinking this shark had to swim pretty fast to jump this high, so it seems reasonably that the blood around his mouth and nose would have been washed off from that much effort.
5. With the sharks mouth partly open I probably would have made streams of water flowing out of the corners of his mouth.
6. The color of the background is much easier to work with when just a simple fade from light blue to medium blue is used. Looking through the wave at the color of the sky behind the left lower side of the shark’s body, it should match the sky behind it – it’s slightly a different blue color.
7. Water surges would flow up based on the drag of the force shooting up. The dramatic waves flowing up don’t quite match the shape of the shark. A little short on one side, a little wide on the other, and in the middle there isn’t a part of the shark that would cause that large water surge to drag up.
Anything I missed? If you liked this, please share it with one or more of the social media buttons below.
Have you noticed in the past few years how much shorter the lines are now at the grocery store, traffic light, doctor’s office, and restaurants? Or, do the lines just seem shorter because you are now secretly enjoy waiting so you can browse Facebook, messages, emails or Twitter, with the thought, “What will I get?” When we unlock our smartphones, we subconsciously crave for variable rewards or something to occupy our minds. This yearning for variable rewards makes us refresh social media feeds and email inboxes – repeatedly.
Here’s an effect you may not have been aware of: According to neurological scientists, 10 minutes on social media can raise oxytocin levels by up to 13 percent, (a generosity-trust chemical in our brains). That’s a hormonal spike equal to what some people experience on their wedding day! People of all ages are addicted to the euphoria effect of their smartphones.
People use their smartphones everywhere. In elevators, for instance, I’ve seen people miss getting off their intended floors because of checking Facebook postings. It’s the norm to use smartphones as we wait at banks, gas stations and even Starbucks.
Does social media technology decrease productivity or are we simply filling what was empty non-productive spaces in our lives?
But multitasking reduces our productivity by up to 40 percent. Each time we are interrupted, it takes us several minutes to refocus. Before those refocus minutes are up, we get distracted again. Is it not surprising that these are the least productive times in the history of mankind?
This social media phenomena also provides opportunities for short-burst marketing and re-branding. The most famous re-branding person of our time? Donald Trump. He uses Twitter to “re-brand” his adversaries. It use to be, “Don’t judge people by what they say about themselves, but by what they say about others.” That still may be true for some, but unfortunately social media has made many believers in stories people want to hear or hope to believe. Social media can now quickly cast false and deceptive re-branding of people and companies.
As a marketer, please consider taking the truth-road. Check Snopes, PolitiFact or other “fact checking” websites before passing along juicy tidbits that could falsely re-brand companies, products or people that worked so hard to create value in their brands.
If I was evaluating a technology-based sales person with a lengthy resume, I would base it on more recent sales history – no farther back than the last 10-15 years. Back 20+ years ago computer and technology sales people could boast big impressive sales numbers because sales were “easy” compared to selling in today’s highly competitive marketplace. Why? The world was switching over from paper and fax machines to computers and networks. Plus, connecting to the early stages of the Internet. Every company was buying technology and computer related products.
Back then the sales approach was totally different – you could make an easy sale on computers and networks based on price or superior technology because it was changing so quickly. Companies were buying entire telecommunications and computers systems – they were all basically building from scratch.
Now successful new-age sales sells the “value” of a company’s technology – because there isn’t as much difference between the competition as there was in the early technology days. Yes, most companies now think they have something new and different, but typically not different enough for the customer to recognize or understand the difference without a lot of marketing and sales communication.
A new-age sales person articulates value propositions and creates the perception in the customer’s mind that the product and company is unique and offers a better value than the competition. That takes additional time, effort, and patience
Additionally, it is equally important for the new-age sales person to partner with marketing because a successful sales person is part of the sales process and not the whole process. They are patient and learn how to become an important part of the “social media engagement” process. The new-age sales person understands how social media marketing and a company’s website are now an integral part of the entire sales process, as they are not the lone-wolf sales person glad-handing and selling like the good ole’ days.