Tag Archives: Internet marketing

4 Simple Website writing tips, tricks and tactics.

 

 

 

 

Action! Telling a story about the value of your product or service engages people’s emotions – and creating a sense of urgency can be a great way to motivate a customer to action. 

Read this blog before it’s removed in 12 hours! Here are typical call-to-action infomercials: “Limited-time offer!” Or “Call in the next 15 minutes to get this one-time offer!” Or  “One seat left at this price!” Emphasize the urgency of your product or service by solving a customer’s problem. You want your story to encourage your customers to act — not just when they’re ready, but NOW!

•  Here are 4 simple writing  tactics for creating a sense of urgency:

Social media deadline1. Most important – set a deadline. As procrastinator knows, nothing focuses the mind like a looming deadline. Set a goal and tie it to a date and even a time — and think about how you can add this to your call to action. People are far more likely to take action the closer the deadline gets.

marketing urgency2. Create scarcity. When people sense an opportunity is running out, they are more inclined to take action. For example: “Get your tickets now — only 10 products left at this price!” Yes, you have read that approach over and over before – because it still works! Tell a story that creates a sense of urgency with a customer’s problem, or them missing out on potential success.

3. Broadcast a sense of urgency on social media – it provides instant feedback. Screen Shot 2014-05-08 at 11.12.40 PMSocial media provides real-time interaction. Gather insight into what resonates with your site visitors by offering a variety of urgencies, approaches, and formats. Try sharing stories that amaze or inspire others to act. Take advantage of the fact that social tools are built to allow people to interact and share. Let your site visitors and followers help you spread the word and attract new supporters. Use your website or blog’s analytics to see what works best – experiment! 

Marketing action

4. Action! Keep your call-to-action message simple and specific. It’s easy to say no or think, “I’ll get to it later” – to an offer that sounds complicated, but harder to say no to an offer that is easy to understand. Make sure your website writing tactics create a call-to-action that is clear, quick, and easy, and people will be more likely to act NOW.

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A social media sales funnel for websites and blogs?

Sales funnel for websitesThe concept of a social media sales funnel:

The top category is the biggest one and represents the largest number of people – potential customers. You initially capture potential customers by creating awareness – they find your social media site through a search. The bottom category represents the smallest number – those who have made the purchase, your committed customers.

Now, here are the 5 steps to follow to construct your simple online sales funnel.

Landing page1. Create a landing page that has an impact! Your website’s landing page is the first impression for your potential customers. Take time to make sure that it visually looks great with headlines and subheads that provide value, (confirming this is the best place to be). A good website-design landing page gives the impression that is offering information the site visitor is looking for and not be inundated with “buy this” or “time is running out” phrases. That said, encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication to start them down the sales funnel.

online special offer2. Develop a front-end special offer. The next step is to shift potential customers from “interest” to “consideration” which leads to buying your product or service. When developing your front-end products and associated upsell offers, try thinking – “How will this help create more desire for the next special offer I’m going to present them with?” In other words, at this step, you need to be “pre-selling” on the next step in the funnel.

add to cart marketing3. Give an upsell offer on the back-end. Offer your customers who just bought or are about to buy an opportunity to upgrade or add-on to their purchase. Once they have just about clicked the button to buy your product or service they are more likely to buy an upgrade. Why? Because they have found your product or service to be the best value – the reason they are about to click the buy button. Create an offer that will deliver even more benefit to the customer. That also means you make more profit because an upsell typically involves a higher margin item or service.

sales funnel offers4. Offer a downsize option. In the same way that you encourage customers to upgrade in the upsell step, this element of the funnel calls for you to offer a downsize option to customers you are about to lose due to price. Your product offering maybe out of their price range but they still want something similar or less quantity of what your special offer promotes. Consider this a way to engage a customer unable to buy from you due to budget constraints. Those constraints may change if they like your product and come back.

marketing sales offers5. Follow up! The last step in the sales funnel is to follow-up with the new customers you have acquired and ensure they are happy with their product or service. A great way to accomplish this is to offer a membership-based rewards program. This will allow you to remain in contact with customers, giving you the perfect means for telling them about new deals and services.

Click this link to go to my “new-age” sales approach blog.

Social Media – Make Yours Great Again!

Social mediaMany times we get caught up in doing the part of social media that is fun, easy or more interesting – and ignore the nuts andMarketing trends bolts of our social media strategy. So, as a reminder here is 6 basic social media marketing activities to do on a consistent basis to make your blogs and websites great again!  No fake info here …

  1. Take the time to really evaluate the market like a customer would, and then see how your social media sites stack up against the competition. What are they doing to stand out and be different?
  2. Determine what you want your social media to do, (inform, develop leads, sell, increase brand awareness, etc.) before you attempt to add creativity and marketing flair. Social media plan.
  3. Create a sales funnel that generates leads or revenue while also serving as a helpful resource to online prospects. (The 5 steps on how to create a Sales Funnel on your website in a future blog).
  4. Don’t overlook the importance of domain names, and editing the titles of pages and content to make them more SEO friendly.
  5. Make sure you have your keyword phrase in the title, first paragraph and at least two other times on the page.
  6. Keep a close eye on your Social Media analytics so you can figure out what is and isn’t working on your website and make adjustments accordingly.

social media strategy

How Your SEO is impacted by your website’s speed.

Website speed and SEO Slow Speed Kills SEO. Many websites don’t seem aware or care that their load times are painfully slow – especially the big-image, scrolling home pages that are glamorous and visually impactful. Site speed and the content itself can all impact the likelihood of someone staying on your site if it loads slow guess what happens?

Site speed and SEOSite visitors get impatient and immediately click back to the search results to visit another site. When that happens, it’s a signal to Google that your site may not be the best fit for that search – and down goes your SEO ranking. I use a page speed tool to analyze and optimize each site page throughout a website. If you don’t know how to address the issues slowing your site and your sliding SEO rankings down, consult with a professional.

Branding – best way to start creating your brand new brand.

Best way to create a brandFirst, start with what value you want to communicate as the foundation for your brand. Your brand is not just a logo, but a collection of customer experiences and the culture associated with your business that you need to communicate. Your website’s design, social media impressions, what your representatives to the customer experience wear, your customer meeting room’s decor, your voicemail greeting, customer service, and the impact of all of those elements contribute to your brand. Your logo is the symbol that represents the perceptions of who you are as a company. Building a brand

Provide a summary of the above to your branding expert. That will help them be spot-on with the logo and brand to represent your company as well as reduce the costs of rework.  It’s best for all to be engaged and on the same page with a guide to communicating the vision for your brand.

Is Social Media Marketing a Cost-effective Way to reach new customers?

Social media networksHere’s the million dollar question: If you invest money in social media marketing, how many leads will you generate or products will you sell?  Hmmm – What social media does most effectively is create brand recognition and keep your name in front of the people you’re trying to reach.  And, of course, through that process it should definitely have an impact on your sales – if you use a call-to-action directive. But it also has an “unseen impact” not just direct-response sales or leads.

Seinfeld TV showAn unseen impact? The popular TV show “Seinfeld” was often referred to as a “water cooler show” because the morning after a new episode aired people would chat about it with their co-workers. So, even those people who never watched an episode of “Seinfeld” learned about the Soup Nazi, puffy shirts, shrinkage and sponge worthy. They became part of our culture at that time … and still are!

The same water-cooler-type moments hold true with social media. When people see something on social media that strikes their fancy, they’re likely to share it on their social media and or mention it in real life to friends or associates.  It could be a restaurant, a video, or a new store that opened in their neighborhood.

include social media plans for mobile devicesHow does that water-cooler-type moment help you? Even if the person who saw it on social media isn’t a buyer at that moment, when they mention it to a friend who is in the market for that product or service, there’s a good chance that friend becomes a potential customer. But guess what happens when your survey asks this new customer how they heard about you? Their response will be: “From a Friend.”

Justifying the costs and value of social media: In these cases, you won’t be able to make a direct connection to your social media campaign, yet your social media campaign is what prompted the sale. People who follow you on social media will often share your interesting posts or tweets with their followers. Then those people can share it with their followers, and so on. Ideally one or more of your followers who shares your post has a really large following of their own.

It’s a numbers game. The number of people who see your post through this sharing process has now exponentially increased and somewhere down the line you’ll have new customers as a result.  This all ties back to your social media marketing, and an ability to tell your story so it resonates, but there’s no way you’ll ever know it!

If you’re selling a big-ticket item, social media is a way to build brand equity with prospective customers and a way for prospective customers to learn all about you and decide whether they want to do business with you. That’s why the quality of your posts is so important and needs to be professional, as you’re continuously building trust and credibility with your followers (and their followers) whether you realize it or not.

Social media marketing

All those people see your posts again and again – like the drivers passing the billboard – and when the time comes to do business, you’re the one who comes to mind!

best practice email campaignsCall to action: If you can’t devote the necessary time to it, you might consider finding a professional whose job it is to make you look good – by taking the time to post quality content and interact with your followers. Gary Greer comes to mind, at 727.409.2326.

You’ll benefit from what social media has to offer – building your brand and keeping your name out in front of the people you want to reach – even when the impact is unseen!