What everybody in social media marketing needs to know about SEO and keywords. Keywords are typically just a single generic word. It may be a general term used to help capture searchers who are higher up the sales funnel – in the research or informational stage and can help bring awareness to your site. A single word possibly has a lot of competition for that word – plus, the majority of the traffic may not be looking for what you are selling.
Long tail keywords are a keyword phrase that has at least three, and sometimes as many as five words in the phrase. They are more specific and usually longer than more commonly searched for keywords. For example, “shoes” versus “men’s black leather shoes.” These highly specific key phrases are better-focused on customers who are much later in the buying cycle because the keyword phrase is much more focused on what the buyer is looking for. Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action.
Still, you need to ask, “How can I differentiate myself from others in my industry?” Quality content and marketing ideas that are more memorable are all things that you need to take into consideration, in addition to choosing your long tail keywords for SEO.
Highly specific long tail keywords tend to be far easier to rank well for SEO than the more generic single keyword or double keyword phrases.