4 Simple Website writing tips, tricks and tactics.

 

 

 

 

Action! Telling a story about the value of your product or service engages people’s emotions – and creating a sense of urgency can be a great way to motivate a customer to action. 

Read this blog before it’s removed in 12 hours! Here are typical call-to-action infomercials: “Limited-time offer!” Or “Call in the next 15 minutes to get this one-time offer!” Or  “One seat left at this price!” Emphasize the urgency of your product or service by solving a customer’s problem. You want your story to encourage your customers to act — not just when they’re ready, but NOW!

•  Here are 4 simple writing  tactics for creating a sense of urgency:

Social media deadline1. Most important – set a deadline. As procrastinator knows, nothing focuses the mind like a looming deadline. Set a goal and tie it to a date and even a time — and think about how you can add this to your call to action. People are far more likely to take action the closer the deadline gets.

marketing urgency2. Create scarcity. When people sense an opportunity is running out, they are more inclined to take action. For example: “Get your tickets now — only 10 products left at this price!” Yes, you have read that approach over and over before – because it still works! Tell a story that creates a sense of urgency with a customer’s problem, or them missing out on potential success.

3. Broadcast a sense of urgency on social media – it provides instant feedback. Screen Shot 2014-05-08 at 11.12.40 PMSocial media provides real-time interaction. Gather insight into what resonates with your site visitors by offering a variety of urgencies, approaches, and formats. Try sharing stories that amaze or inspire others to act. Take advantage of the fact that social tools are built to allow people to interact and share. Let your site visitors and followers help you spread the word and attract new supporters. Use your website or blog’s analytics to see what works best – experiment! 

Marketing action

4. Action! Keep your call-to-action message simple and specific. It’s easy to say no or think, “I’ll get to it later” – to an offer that sounds complicated, but harder to say no to an offer that is easy to understand. Make sure your website writing tactics create a call-to-action that is clear, quick, and easy, and people will be more likely to act NOW.

Sign up NOW to follow this blog for additional tips and tricks on a wide variety of topics that could help you be more successful in social media marketing. Click the Follow button above to stay in the “know” – before you win the lottery and decide you don’t need this stuff anymore to be successful. 🙂

 

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