Tag Archives: Word of mouth

Is Social Media Marketing a Cost-effective Way to reach new customers?

Social media networksHere’s the million dollar question: If you invest money in social media marketing, how many leads will you generate or products will you sell?  Hmmm – What social media does most effectively is create brand recognition and keep your name in front of the people you’re trying to reach.  And, of course, through that process it should definitely have an impact on your sales – if you use a call-to-action directive. But it also has an “unseen impact” not just direct-response sales or leads.

Seinfeld TV showAn unseen impact? The popular TV show “Seinfeld” was often referred to as a “water cooler show” because the morning after a new episode aired people would chat about it with their co-workers. So, even those people who never watched an episode of “Seinfeld” learned about the Soup Nazi, puffy shirts, shrinkage and sponge worthy. They became part of our culture at that time … and still are!

The same water-cooler-type moments hold true with social media. When people see something on social media that strikes their fancy, they’re likely to share it on their social media and or mention it in real life to friends or associates.  It could be a restaurant, a video, or a new store that opened in their neighborhood.

include social media plans for mobile devicesHow does that water-cooler-type moment help you? Even if the person who saw it on social media isn’t a buyer at that moment, when they mention it to a friend who is in the market for that product or service, there’s a good chance that friend becomes a potential customer. But guess what happens when your survey asks this new customer how they heard about you? Their response will be: “From a Friend.”

Justifying the costs and value of social media: In these cases, you won’t be able to make a direct connection to your social media campaign, yet your social media campaign is what prompted the sale. People who follow you on social media will often share your interesting posts or tweets with their followers. Then those people can share it with their followers, and so on. Ideally one or more of your followers who shares your post has a really large following of their own.

It’s a numbers game. The number of people who see your post through this sharing process has now exponentially increased and somewhere down the line you’ll have new customers as a result.  This all ties back to your social media marketing, and an ability to tell your story so it resonates, but there’s no way you’ll ever know it!

If you’re selling a big-ticket item, social media is a way to build brand equity with prospective customers and a way for prospective customers to learn all about you and decide whether they want to do business with you. That’s why the quality of your posts is so important and needs to be professional, as you’re continuously building trust and credibility with your followers (and their followers) whether you realize it or not.

Social media marketing

All those people see your posts again and again – like the drivers passing the billboard – and when the time comes to do business, you’re the one who comes to mind!

best practice email campaignsCall to action: If you can’t devote the necessary time to it, you might consider finding a professional whose job it is to make you look good – by taking the time to post quality content and interact with your followers. Gary Greer comes to mind, at 727.409.2326.

You’ll benefit from what social media has to offer – building your brand and keeping your name out in front of the people you want to reach – even when the impact is unseen!

 

Are you a political news addict? Here’s how “the addiction” engages the audience.

CNN news I am a political news addict, and I’m trying to kick the habit. There I admitted it. News addiction? I did some research – and here’s the most powerful drug ever: the visceral gut feelings of outrage relieved by the most powerful emotions of all . . . the thrill of your tribe’s victory over its enemy and the ultimate triumph of good over evil. Movies and TV shows use that psychological formula to engage the audience – so why the news?
Because it’s done for ratings: The outcomes of news debates are carefully fixed by the producers – whether you watch CNBC, CNN or Fox news – it’s fixed so the home team has the best chance to win. That keeps viewers coming back again and again, which means more advertising dollars. How to apply that addiction to social media marketing? Stay tuned, it’s a little later in this blog.
Neuroscience has known for years that “news junkies” or “political junkies” were in fact addicts… junkies …who got their addictive dopamine hit from the emotional roller coaster of unbridled outrage followed by the dopamine releasing experience derived from the thrill of watching the victory over your ideological enemy tribe.
Does your product appeal to everyone? Does your product have an enemy you can identify? Can you target a specific demographic that can emotionally side with your product versus your competitions product or service? Can you develop a tribe-like addiction to your services or products?
Are you or your client are willing to play an aggressive role, like a politician or news channel, and possibly at the expense of “your brand?”  If so, then just maybe you can create addicts to your services or products. I’m not condoning the approach, just engaging news addicts …

Building Relationships is a Valuable Marketing Tool, Here’s Why …

If you do not start somewhere, you will be nowhere. In order to get business, you need to get out and meet people and push your comfort zones. You need to form relationships with people outside of your immediate influence and industry. Join organizations whose members are business owners and senior people in organizations – as they are your potential new clients.

businessman connect to social network

You aren’t going to be building much of a business if the only people you know are those you are meeting through work. You must get out and meet people outside of work. This means going to events where people in your profession are networking for business are likely to be present, but it also means going to events where you are likely to stand out because you are one of the few who do what you do.

Networking-PartyThere are hundreds of potential social situations you can inject yourself into. It’s important that you get involved in as many social situations outside of work as you possibly can. This networking will give you the ability to meet new people and connect. These people may have the ability to refer relationships to you, or they may not. If you do not start to form relationships, however, then you will not be someone who can get business in the first place. Get out and form relationships!

Who else wants more business? Here’s 3 Tips to Generate More $

1. Volunteer to Lead an Organization.  Everyone knows networking is an important part of growing a business, but do you really make an extra effort to do so? Imagine if you served as president of an ???????????????????????????????????????entrepreneur organization and rubbed elbows and connected with the brightest minds in your market. There are also many philanthropic organizations that typically have the high-rollers of business on their boards and committees – another good networking opportunity to get your product or service known. Call today, right now, and inquire about joining!

2. Send a weekly email.  Mine your own customer base, as you are not the only one your customers buy from – but they could buy more. Make sure you stay top-of-mind with your customers with this easy idea: Write a bunch tips for your business marketplace or Marketing ideasmotivational emails ahead of time, and then schedule them to be sent out every Monday, and call it something catching like the 2-Minute Monday Motivator. Everyone needs a mental break on a Monday, and if yours takes 2 minutes or less to read, they will look forward to your email advice every week.

3. Give your stuff away. The goal is to create a buzz. If you sell bagels or ice-cream, just put an ad in your window saying free coffee Screen Shot 2014-03-10 at 11.26.25 PMor free ice-cream – anything to get people to walk in and sample your product and they will tell their friends about it.  Have a product you want to get into a store? Try a framers market and give away samples and have the phone numbers of local stores that would carry your product, and ask the people you are giving the sample to call right now and ask for the manager to carry your product. Then show up at the store with your product – they will remember getting calls for your product.

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Why branding makes money

Screen Shot 2014-03-11 at 8.22.16 AMBrands add value to all kinds of products and services — from machine shops to surgery centers to restaurants — all are figuring out how to get to the top of the narrow boundaries of their categories and become a brand associated with a buzz (word-of-mouth referrals).

Screen Shot 2014-03-11 at 8.19.13 AMWho understands it? Every single Web site sponsor, advertisers and like-companies they link to. In fact, the Web makes the case for careful and strategic branding more directly than any packaged good or consumer product ever could. How? Why? Anyone can have a Web site. And today, because anyone can … anyone does! So how do you know which sites are worth visiting, which sites to bookmark, which sites are worth going to more than once?

The answer: branding. The sites you go back to are the sites you trust. They’re the sites where the brand name tells you that the visit will be worth your time — again and again. The brand is a promise of the value you’ll receive.

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