I recently created an online gallery of my creative images from the past few years and it’s divided into 6 categories:
1. Digital Art (creating images using Photoshop), 2. Abstract Symbolism (acrylic paintings on stretched canvas), 3. Photography (images primarily captured on my iPhone and some have a bit of Photoshop enhancement), 4. Fantasy and Romance (a combination of using 3D software and Photoshop), 5. Steampunk (gears and the Victorian future), and 6. Illustration (commercial art used in company literature).
One of the cool things about this site is that it visualizes for you what an image looks like when printed on canvas, steel, beach towels, pillows, greeting cards and even shower curtains! (And many other decor items too). The company hosting the site takes care of the printing, shipping and payments – easy-peasy!
Marketing: The process of communicating the value of a product or service to customers.
Marketing is the process of building a business relationship with potential customers.Have you ever established a lifelong friendship with someone you had contact with only once? Probably not. Generally friendships (and all relationships for that matter) grow as a result of frequent contact over time. Even when the potential to form a great friendship is there at the first encounter, it is unlikely it will grow without nurturing.
Seth Godin in his book Permission Marketing uses an analogy of seeds and water to demonstrate the importance of assuring adequate frequency in your promotional campaigns. If you were given 100 seeds with enough water to water each seed once, would you plant all 100 seeds and water each one once? Or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds?
Click the image to enlarge. My first passion is using Photoshop to “fix” images that have poor lighting, eliminate color casts, remove funky things in the photo (signs, poles, tree trunks coming up from behind people’s heads, or even removing people), as well as eliminate the clutter around the focus of your subject.
In Photoshop, I like to create either original compelling images to attract attention, or “fix” a company’s products photos. As you know, the images displayed on a website, blog and Facebook reflect on the brand of a company – because those images are the first impression the potential clients may have about the quality and image of your company.
Brandsadd value to all kinds of products and services — from machine shops to surgery centers to restaurants — all are figuring out how to get to the top of the narrow boundaries of their categories and become a brand associated with a buzz (word-of-mouth referrals).
Who understands it? Every single Web site sponsor, advertisers and like-companies they link to. In fact, the Web makes the case for careful and strategic branding more directly than any packaged good or consumer product ever could. How? Why? Anyone can have a Web site. And today, because anyone can … anyone does! So how do you know which sites are worth visiting, which sites to bookmark, which sites are worth going to more than once?
The answer: branding. The sites you go back to are the sites you trust. They’re the sites where the brand name tells you that the visit will be worth your time — again and again. The brand is a promise of the value you’ll receive.