Tag Archives: LinkedIn

What, a Social Media Marketing Plan?

There is lots to know about marketing these days, as more and more people shop online and are connected through social media.

Social Media Marketing DiagramNot only do millions of people buy online, but they check and compare products and services using, websites, Tweets, blogs, Facebook, LinkedIn, YouTube, various online customer reviews and other social media avenues. This has to be one of the most challenging eras for businesses and marketers to know what to do, how much to spend, and where to put the effort – especially with a limited budget! So what’s a company to do?

Guru or smart marketer?  Hire a person, consultant or agency that at a minimum can create strategy document that includes a spreadsheet of every month and Social mediathe action (topics) taking place with every social media communication medium that is relevant to your target audience and your business. It should coordinate with your trade shows, products announcements, email campaigns and other sales and marketing programs. All of those things should mesh together in one coordinated marketing effort that drives leads to the sales team and increases visibility to your website. Monthly they should prepare a analytics report on all of your social media results – including what isn’t working and how it could be improved.

Obviously there is much more that goes on in front and behind the scenes of social media marketing but you have to start somewhere, and start with a true marketing person who is also organized – not just knowledgable about blogs, tweeting and making Facebook pages.  For all of the time, money and effort going into it, you need to see results.

Search Engine Optimization (SEO) for Busy or Lazy People

As most of you know there is lots of information and variables when it comes to  SEO for your website or blogs. You could hire someone to constantly be on top of the changing SEO algorithms and marketing your site – but if you don’t have the time, interest or money to get into the SEO to help get your site ranked higher in search engines and get found, then here are 3 basic SEO things you can do:

1. Make sure the title of each of your pages uses the keywords that people would use when searching for your products or services. The title tag tells both users and search engines what the topic of a particular page is.

Screen Shot 2014-03-14 at 11.10.01 PM2. Take the time to write the “Excerpt” of each page (sometimes called a Description or Summary), that includes the keywords of your products or services and the words people would use to find you – this is your “ad” that appears in the search engine descriptions to convince people to click on your site.

Screen Shot 2014-03-14 at 11.16.50 PM3. Encourage people to “Share” your page link to their Facebook, LinkedIn, Pinterest, etc. pages that is much more SEO powerful than them just “Liking” the page. Why? Because “Sharing” will send a notice and your URL link to everyone who is a friend or in the group of the person who is sharing it – sort of like network marketing. So make sure you show the “sharing” buttons at the bottom of your page like I did here.

FYI – Search engines on average scan a website every 18 days. If Screen Shot 2014-03-11 at 7.47.16 AMnothing on your website has changed since the last scan, your site has less value in searches because there isn’t any new information. Cool SEO Tool: Find out when the last time a search engine scanned your site, click the SEO button. When at that site just enter your URL in the box.

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How to Increase Member or Client Participation

Here’s three tips on how to make your organization stronger and get more involved…

membership,club,organization,members

Many businesses rely on building customer participation for added business, and clubs rely on membership participation to host events to raise funds.

1. For a group to be more involved they need to be engaged with each other. How? A. Involving more people on committees is a physical form of social media marketing – they tell others and are more engaged .B. Rotate who is in charge to keep things fresh and to avoid inner circle clicks. C. Reach out to the shy members and participants, they will typically be your hardest workers and they probably joined to meet people just like you with your similar interests.

2. Increase the number of activities your group does. But wait, everyone is already busy! That said, people pick what to do to be busy based on their interests. The more your group interacts with each, the better the “value” of the interaction, then the more involved they become. Additional activities could be as simple as a impromptu meeting at a breakfast place on weekends, meeting for a happy hour once a month, or a have a picnic in the park. It doesn’t need to fancy or complex, just provide more opportunities for your members to socialize and get to know each other better.

3. Most important – you need to improve communication between members in the organization.  Members working on projects, organizing or attending events, or just meeting for social activities – everything runs much smoother when communication is improved, and member contact information is easily accessed. With a smart phone app called the EZ Member Directory, (click here to check it out), members can easily contact each other, photos can be added for each member, for either security identification, or just helping members recall names with photos at social events.