Tag Archives: Facebook

Social Media Image Sizes

I got tired of looking up what the optimum sizes are for images for the most popular social media – from headers, to profile photos, to channel art. So I created this handy chart of the image requirements for the various social media sites. I hope you find this chart helpful.

Social Media image sizes

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Part 2: THE SECRET to WRITING ATTENTION GETTING HEADLINEs

Catch this bright idea … How to write a headline that gets people to start reading your message. 

Marketing headline copywwriting

A great catchy headline can engage visitors of websites, blogs, and other social media – you’ll be turned on and ready to start writing after you read this!

Below are five more ideas on how to write attention getting headlines – fast!

6. What Everybody Ought to Know About [blank].  This type of headline is a big curiosity draw, and it acts as a challenge to the reader to go ahead and see if they are missing something.    For example; What Everybody Ought to Know About Writing Great Headlines, or What Everybody Ought to Know About Saving Money on Car Insurance.

7. Here’s a Quick Way to [solve a problem].  People love quick and easy when it comes to solving a nagging problem. For example; Here’s a Quick Way to Write a Headline, or Here’s a Quick Way to Fix a Hole in Your Wall, or Here’s a Quick Way to Get Rid of Carpet Stains.

8. [Do something] like [world-class example].  Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s. For example; Learn to Quarterback Like Tom Brady, or Dress Like Jennifer Lopez, or Invest Like Warren Buffet.

9. Have a [or] Build a [blank] You Can Be Proud Of.  Appeal to vanity, dissatisfaction, or shame. For example; Build a Body You Can Be Proud Of, or Have a Smile You Can Be Proud Of, or Build a Website You Can Be Proud Of.

10. Now You Can Have [something desirable] [great circumstance]  The is the classic “have your cake and eat it too” headline — and who doesn’t like that? For example; Now You Can Quit Your Job and Make Even More Money, or Now You Can Meet Sexy Singles Online Without Spending a Dime, or Now You Can Own a Cool Mac and Still Run Windows.

The purpose of a headline is to draw the reader in so they read the subhead, which intern should compel the reader to read the body copy, then the call to action, etc. Each part of the text has it’s role – more on that in a later blog.

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The Secret of Writing an Attention Getting Headline

How to write an effective headline - easily!
Headline writing method using words like Secret, How, Who, Method, and Get Rid of…

Here is a method that is helping websites to get more hits and traffic. Writing a great catchy headline can pull in visitors of websites, blogs, and other social media, as well as readers of ads and other marketing materials. Headlines are your first impression! So what’s the secret of writing an effective headline? How do you write a headline like a pro? I have 10 ideas that won’t shock you, but they are effective. Here are the first 5, and the next five attention-getting ideas will be in a follow-up blog – so “follow me” to make sure you don’t miss the next 5 headline writing ideas.

5 Ways to Create Attention getting headlines

 

1. The Secret of [blank].  This headline format is used quite a bit, but that’s because it works so well – share perceived insider knowledge and translate it into value for the reader. For example;  The Secret of Writing a Successful Headline, or The Secret of Creating Financial Independence.

2. Little Known Ways to [blank]!  For example: Little Known Ways to Get Blog Readers Attention, or Little Known Ways to Lose Weight Quickly and Safely. You can make it a stronger by adding a number – 5 Little Known Ways to Save on Your Air Conditioning Bill, or 10 Little Known Ways to Grab a Reader’s Attention.

3. Who Else Wants [blank]?  Starting a headline with “Who Else Wants…” is a classic advertising strategy that implies an already existing desire for what you have, whether it is knowledge, products or services. For example; Who Else Wants to Make Money Working from Home, or Who Else Wants my Secrets to Writing a Catchy Headline?

4. Here is a Method That is Helping [blank] to [blank].  Simply identify your target audience and the value you can provide them, and then just fill in the blanks. For example;  Here is a Method That is Helping Vacationers to Save Hundreds on Travel Expenses, or Here is a Method That is Helping Marketing Professionals to Get More Leads.

5. Get Rid of [problem] Once and For All.  A classic formula that identifies either a painful problem or an unfulfilled desire that the potential customer wants to remedy. For example; Get Rid of Your Credit Card Debt Once and For All, or Get Rid of Joint Pain Once and For All.

Headline writing tips: 5 of 10Those were the first 5 of 10  Secrets of Writing an Attention Getting Headline. The next five will be in a follow-up blog, so please  “Like” if you did so, and  “Follow Me” to make sure you don’t miss the other 5 headline writing tips.

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The Secret of Mobile Marketing Strategies

5 important items to put on a mobile marketing to-do list…

It’s official: Mobile laptops, iPads, smart phones, tablet computers, have overtaken the desktop as the primary point of contact with consumers. Test it yourself when you are on your Facebook page – social media mobile devicesyour friends who are online are displayed with a green dot, note how many are listed as “mobile.” Everywhere you go people are checking their mobile devices for text messages, emails and accessing websites while they are in a “waiting mode.”  Here’s 5 items for a mobile marketing to-do list:

1. Use a flexible template. Marketing success depends on making sure your website, blogs and emails are using responsive design templates – designs that automatically adapt to the devices on which they are being viewed.

2. Consider the demographics of your customers; if they are younger they are more than likely on a mobile device, if they are older on a desktop computer. You need to better focus your marketing approach and not just send out a single message that applies to all social media channels, but specific messages that are formatted for each channel.

3. Create short content. In mobile marketing, the most important point is to make sure your “content” is king. Use fewer words to communicate the most important value of your product or service because when people are on mobile devices, they have shorter attention spans and time. To best engage customers, make sure your clickable items are seamless and smooth.

4. Repeat your message. It has been said that someone needs to see a product as many as three times before they actually take action and buy. What they’re shown doesn’t necessarily have to be the product itself. Brand awareness, complimentary products or comparable items can also be effective.

On the left the PC shows three columns of content, in the middle the iPad shows two columns, on the right an iPhone shows only one column of content from the original website.
On the left the desktop computer shows three columns of content, in the middle the iPad shows just two columns, on the right an iPhone shows only one column of content.

5. Test your messages. Test for things like spacing, image rendering, and multiple columns on a desktop computer may appear as only one column on mobile devices, with the columns being “stacked” – keep that in mind when determining which information is on the left, right and middle columns, (see above example). Finally, do what most don’t do – test your website, emails, and social media on different mobile devices, because you may be in for a shock at what you see!

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Personal Branding: Part 2

Four steps to help you become the top-of-mind choice.

Greer-Branding-21. You only have one chance for a first impression. Take the time to “design” your look, because a brand’s packaging most times is the first impression, and many people will formulate a brand perception just on the “look.” It doesn’t matter if you are tall and thin or short and stocky – are you presenting yourself the best you can be for each situation? Others will notice, it’s human nature. If your look has a very favorable first impression, then going forward you have some leniency in your new relationship, but if your first impression doesn’t meet the other person’s expectations, then you have an obstacle from the start to overcome to be able evolve your personal brand perception to be a top-of-mind-choice.

2. Brand Trust. If you make promises and commitments, keep them. Integrity and trust create a bond like no other – if you are always fair and honest with others, most will treat you the same. Yes, there are people with “poor brands” that may take advantage of your trust, and cause you to have a setback, but there are givers and takers – the takers may eat better, but the givers sleep better. Be a giver and the best you can be and it will come back to you in more ways than one. Trust is paramount.

3. Create Awareness for Your Personal Brand. Marketing, public relations, advertising, and social media help make brands recognizable. Are you networking? From business networks to social networking, being in the right place at the right time provides many opportunities – but only if you participate. Be your own brand’s PR and social networking agency to communicate your positive attributes, your enthusiasm and success. Craft what you write, think before you talk. Be aware about what you write on Facebook, in emails and even what you communicate to others – as it all becomes the sum of your brand’s perception.

4. Focus Your Brand Identity. Pick your relationships wisely – who you are associated with effects the perception of your brand. Successful people usually associate with other successful people, those focused on a healthy life style learn from each other, and negative energy people hang with other negative people, etc. Decide what you want your personal brand to be, and associate and learn from others that you admire. Provide yourself the opportunity to evolve. Empower yourself to improve your brand by listening, learning, keeping commitments, and communicating your message clearly. If you need to “repackage your look” do so. You alone can choose to evolve or enhance your personal brand, so make the most of it, and start today. The first step is easy. Make a list of what you want your personal brand attributes to be for each of the brand types mentioned above, (guided by your passions and interests). Next, list what are the gaps to achieving each of those desired brand attributes. Lastly, search out friends, schools or groups for help to close those gaps. Evolve your personal brand to be what you want it to be, and the opportunities you hope for will be attracted to you!

Gary Greer is a marketing and branding consultant in-tune with helping companies and people better understand their value, communicate and evolve their brand. For additional information, check out his website at: www.3dbgroup.com

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What, a Social Media Marketing Plan?

There is lots to know about marketing these days, as more and more people shop online and are connected through social media.

Social Media Marketing DiagramNot only do millions of people buy online, but they check and compare products and services using, websites, Tweets, blogs, Facebook, LinkedIn, YouTube, various online customer reviews and other social media avenues. This has to be one of the most challenging eras for businesses and marketers to know what to do, how much to spend, and where to put the effort – especially with a limited budget! So what’s a company to do?

Guru or smart marketer?  Hire a person, consultant or agency that at a minimum can create strategy document that includes a spreadsheet of every month and Social mediathe action (topics) taking place with every social media communication medium that is relevant to your target audience and your business. It should coordinate with your trade shows, products announcements, email campaigns and other sales and marketing programs. All of those things should mesh together in one coordinated marketing effort that drives leads to the sales team and increases visibility to your website. Monthly they should prepare a analytics report on all of your social media results – including what isn’t working and how it could be improved.

Obviously there is much more that goes on in front and behind the scenes of social media marketing but you have to start somewhere, and start with a true marketing person who is also organized – not just knowledgable about blogs, tweeting and making Facebook pages.  For all of the time, money and effort going into it, you need to see results.

Search Engine Optimization (SEO) for Busy or Lazy People

As most of you know there is lots of information and variables when it comes to  SEO for your website or blogs. You could hire someone to constantly be on top of the changing SEO algorithms and marketing your site – but if you don’t have the time, interest or money to get into the SEO to help get your site ranked higher in search engines and get found, then here are 3 basic SEO things you can do:

1. Make sure the title of each of your pages uses the keywords that people would use when searching for your products or services. The title tag tells both users and search engines what the topic of a particular page is.

Screen Shot 2014-03-14 at 11.10.01 PM2. Take the time to write the “Excerpt” of each page (sometimes called a Description or Summary), that includes the keywords of your products or services and the words people would use to find you – this is your “ad” that appears in the search engine descriptions to convince people to click on your site.

Screen Shot 2014-03-14 at 11.16.50 PM3. Encourage people to “Share” your page link to their Facebook, LinkedIn, Pinterest, etc. pages that is much more SEO powerful than them just “Liking” the page. Why? Because “Sharing” will send a notice and your URL link to everyone who is a friend or in the group of the person who is sharing it – sort of like network marketing. So make sure you show the “sharing” buttons at the bottom of your page like I did here.

FYI – Search engines on average scan a website every 18 days. If Screen Shot 2014-03-11 at 7.47.16 AMnothing on your website has changed since the last scan, your site has less value in searches because there isn’t any new information. Cool SEO Tool: Find out when the last time a search engine scanned your site, click the SEO button. When at that site just enter your URL in the box.

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