Brands add value to all kinds of products and services — from machine shops to surgery centers to restaurants — all are figuring out how to get to the top of the narrow boundaries of their categories and become a brand associated with a buzz (word-of-mouth referrals).
Who understands it? Every single Web site sponsor, advertisers and like-companies they link to. In fact, the Web makes the case for careful and strategic branding more directly than any packaged good or consumer product ever could. How? Why? Anyone can have a Web site. And today, because anyone can … anyone does! So how do you know which sites are worth visiting, which sites to bookmark, which sites are worth going to more than once?
The answer: branding. The sites you go back to are the sites you trust. They’re the sites where the brand name tells you that the visit will be worth your time — again and again. The brand is a promise of the value you’ll receive.
Hopefully this will not only be an inspiration site for others, but also for me as well to create and publish. Besides, why create if you can’t share it with others? While some would argue you create to release the creative fires burning inside, I agree, but I also like the opportunity to share and get feedback. Feedback that is constructive is very helpful because us creative types can fall in love with your own work and loose objectivity of it’s real value.
On the other hand, comments analyzing creativity also come from those with different personal experiences and how they see the World. So what is this blog all about? Just having a place to express ideas and images that may provide contemplation, evaluation of technique and the ability to share ideas – oh, and a link to my website hoping that those in need, find me indeed.
Update May 2013: Ha, now looking back 4 years ago when I wrote this, I sure didn’t add much vale or interest on my first Blog!
Five years later on March 2014: If you actually read this blog I would be curious to know, send me an email: email@example.com, thanks!