I got tired of looking up what the optimum sizes are for images for the most popular social media – from headers, to profile photos, to channel art. So I created this handy chart of the image requirements for the various social media sites. I hope you find this chart helpful.
Jack Ma is the richest man in China, 18th richest man in the world and worth 29.7 billion dollars. He was rejected for employment many times – he couldn’t even get a job at KFC in China! He applied to Harvard 10 times. Never give up! Jack started with 18 employees and now has over 20,000. This 8 minute video provides insights into his business success creating the global trading company, Alibaba, From a branding perspective, Jack provides insight into the Alibaba name and “genie” logo.
Some of his rules for success are obvious, but Jack makes them seem more important to do: Don’t let rejections defeat you, keep your dreams alive, focus on culture (mission and values), ignore naysayers that your idea is stupid, get inspired, stay focused, and branding – create a name people can easily remember. Also, make customers your number one priority, look for opportunities (he explains what kind), and have passion in what you do.
Seven ways to improve customer presentations:
- Provide a “Want” – not an Info Dump! Be conscious of making sure the audience comes away with information that has value to them and not just pontificate of your knowledge. Give them just enough information that makes them “want”more – your products, services, expertise, a follow-up meeting, etc.
- Lead them with numbers. Tell your audience where your presentation is going. For example list 3-5 main points, tell them what you are going to tell them, and number the points! People like numbered lists because they know what to expect, where you are in the presentation, and it also helps them to better remember your presentation points.
- Create 3 basic parts to the presentation: 1. Introduction. 2. Content (which should contain 3-5 numbered points). 3. Conclusion: tell them what you told them.
- Communicate nuggets of info. Keep it simple. Make sure each point has an intro and conclusion so the audience can take away identifiable nuggets of information. It also makes it easier for people to take notes and retain the main points of your speech.
- Take your audience on a journey. After quoting a fact or a statistic to validate a point, engage the audience with a metaphor or tell a personal story. It makes it easier for the audience to understand and remember your points.
- Create a great first impressions at the podium. Looking to the back of the room, and slowly side to side lifts your head up higher and gives the impression you are confident and knowledgeable about the topic you are presenting. Avoid darting your eyes back and forth and around the room –it makes it appear that you are looking for a way to escape.
- Use vocal variety and pauses. Vocal variety shows passion as a speaker. It’s like a hit song that has a melody and a chorus, soft and loud –and just the opposite of a monotone presentation. Vocal variety creates subliminal dynamics that keeps the listener interested and engaged.
- The title needs to contain the “keywords” that people use when searching for your blog topic. the closer the keyword is to the front of the title, the better the SEO results.
- Repeat the keywords in the text. Once the title is set, the keywords need to be used in the blog at least three times.
- Search engines will show about the first 40 characters of a title, depending on spaces and punctuation. To make sure the audience knows what the blog is about, put the key info in the front 40. (The length of this blog title is 38 characters).
- Reader attention span: The blog needs to be more than just interesting to read, it needs to consider the interest level and the state-of-mind of the audience reading your blog. Go easy on the story telling – I recommend getting to the point very quickly because people are busy and most likely want answers – quickly!
- How long is the ideal blog? About 250 word is ideal – this one is 250. Extremely short and long blogs are not SEO ranked as high as blogs around this optimum length. Plus, the average length of time people spend reading a blog is around 90 seconds. A longer blog of around 350 words gives those who want detail to get their fill, shorter blogs around 150-200 words are more “newsy” and people typically will read the entire thing. So it will be best to mix the length up a bit.
I just tried Garage Band, Apple’s music production program, for the first time – and it was a blast! It is a very intuitive program to use, and only a couple of times did I need to search for help on doing something. It took about six hours to create my first song from the thousand or so loops and sound effects available in Garage Band, but now I have it down to about 2-3 hours of creative fun before uploading my latest song to iTunes. (I now have composed 10 songs).
I had created a digital art piece for my online art gallery, (https://2-gary-greer.pixels.com/index.html?tab=galleries), and then deconstructed it to combine my original music and with my digital art into a relaxing grooving instrumental music video. See below:
Let me know what you think and if you think there is a market for a 30-40 minute creative video of something like this. Get out of your comfort zone and be creative – and most of all, have fun!
Here’s the million dollar question: If you invest money in social media marketing, how many leads will you generate or products will you sell? Hmmm – What social media does most effectively is create brand recognition and keep your name in front of the people you’re trying to reach. And, of course, through that process it should definitely have an impact on your sales – if you use a call-to-action directive. But it also has an “unseen impact” not just direct-response sales or leads.
An unseen impact? The popular TV show “Seinfeld” was often referred to as a “water cooler show” because the morning after a new episode aired people would chat about it with their co-workers. So, even those people who never watched an episode of “Seinfeld” learned about the Soup Nazi, puffy shirts, shrinkage and sponge worthy. They became part of our culture at that time … and still are!
The same water-cooler-type moments hold true with social media. When people see something on social media that strikes their fancy, they’re likely to share it on their social media and or mention it in real life to friends or associates. It could be a restaurant, a video, or a new store that opened in their neighborhood.
How does that water-cooler-type moment help you? Even if the person who saw it on social media isn’t a buyer at that moment, when they mention it to a friend who is in the market for that product or service, there’s a good chance that friend becomes a potential customer. But guess what happens when your survey asks this new customer how they heard about you? Their response will be: “From a Friend.”
Justifying the costs and value of social media: In these cases, you won’t be able to make a direct connection to your social media campaign, yet your social media campaign is what prompted the sale. People who follow you on social media will often share your interesting posts or tweets with their followers. Then those people can share it with their followers, and so on. Ideally one or more of your followers who shares your post has a really large following of their own.
It’s a numbers game. The number of people who see your post through this sharing process has now exponentially increased and somewhere down the line you’ll have new customers as a result. This all ties back to your social media marketing, and an ability to tell your story so it resonates, but there’s no way you’ll ever know it!
If you’re selling a big-ticket item, social media is a way to build brand equity with prospective customers and a way for prospective customers to learn all about you and decide whether they want to do business with you. That’s why the quality of your posts is so important and needs to be professional, as you’re continuously building trust and credibility with your followers (and their followers) whether you realize it or not.
All those people see your posts again and again – like the drivers passing the billboard – and when the time comes to do business, you’re the one who comes to mind!
Call to action: If you can’t devote the necessary time to it, you might consider finding a professional whose job it is to make you look good – by taking the time to post quality content and interact with your followers. Gary Greer comes to mind, at 727.409.2326.
You’ll benefit from what social media has to offer – building your brand and keeping your name out in front of the people you want to reach – even when the impact is unseen!