Category Archives: Marketing 102

4 Simple Website writing tips, tricks and tactics.

 

 

 

 

Action! Telling a story about the value of your product or service engages people’s emotions – and creating a sense of urgency can be a great way to motivate a customer to action. 

Read this blog before it’s removed in 12 hours! Here are typical call-to-action infomercials: “Limited-time offer!” Or “Call in the next 15 minutes to get this one-time offer!” Or  “One seat left at this price!” Emphasize the urgency of your product or service by solving a customer’s problem. You want your story to encourage your customers to act — not just when they’re ready, but NOW!

•  Here are 4 simple writing  tactics for creating a sense of urgency:

Social media deadline1. Most important – set a deadline. As procrastinator knows, nothing focuses the mind like a looming deadline. Set a goal and tie it to a date and even a time — and think about how you can add this to your call to action. People are far more likely to take action the closer the deadline gets.

marketing urgency2. Create scarcity. When people sense an opportunity is running out, they are more inclined to take action. For example: “Get your tickets now — only 10 products left at this price!” Yes, you have read that approach over and over before – because it still works! Tell a story that creates a sense of urgency with a customer’s problem, or them missing out on potential success.

3. Broadcast a sense of urgency on social media – it provides instant feedback. Screen Shot 2014-05-08 at 11.12.40 PMSocial media provides real-time interaction. Gather insight into what resonates with your site visitors by offering a variety of urgencies, approaches, and formats. Try sharing stories that amaze or inspire others to act. Take advantage of the fact that social tools are built to allow people to interact and share. Let your site visitors and followers help you spread the word and attract new supporters. Use your website or blog’s analytics to see what works best – experiment! 

Marketing action

4. Action! Keep your call-to-action message simple and specific. It’s easy to say no or think, “I’ll get to it later” – to an offer that sounds complicated, but harder to say no to an offer that is easy to understand. Make sure your website writing tactics create a call-to-action that is clear, quick, and easy, and people will be more likely to act NOW.

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Keywords versus Long Tail Keywords for SEO

Keywords and long tail keywordsWhat everybody in social media marketing needs to know about SEO and keywords. Keywords are typically just a single generic word. It may be a general term used to help capture searchers who are higher up the sales funnel – in the research or informational stage and can help bring awareness to your site. A single word possibly has a lot of competition for that word – plus, the majority of the traffic may not be looking for what you are selling.

Long Tail KeywordsLong tail keywords are a keyword phrase that has at least three, and sometimes as many as five words in the phrase. They are more specific and usually longer than more commonly searched for keywords. For example, “shoes” versus “men’s black leather shoes.” These highly specific key phrases are better-focused on customers who are much later in the buying cycle because the keyword phrase is much more focused on what the buyer is looking for. Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action.

Long tail keyword targetingStill, you need to ask, “How can I differentiate myself from others in my industry?” Quality content and marketing ideas that are more memorable are all things that you need to take into consideration, in addition to choosing your long tail keywords for SEO.

SEO ranking keywordsHighly specific long tail keywords tend to be far easier to rank well for SEO than the more generic single keyword or double keyword phrases.

How Your SEO is impacted by your website’s speed.

Website speed and SEO Slow Speed Kills SEO. Many websites don’t seem aware or care that their load times are painfully slow – especially the big-image, scrolling home pages that are glamorous and visually impactful. Site speed and the content itself can all impact the likelihood of someone staying on your site if it loads slow guess what happens?

Site speed and SEOSite visitors get impatient and immediately click back to the search results to visit another site. When that happens, it’s a signal to Google that your site may not be the best fit for that search – and down goes your SEO ranking. I use a page speed tool to analyze and optimize each site page throughout a website. If you don’t know how to address the issues slowing your site and your sliding SEO rankings down, consult with a professional.

Jack Ma, Founder of Alibaba, His 10 Rules for Business Success

Jack Ma is the richest man in China, 18th richest man in the world and worth 29.7 billion dollars. He was rejected for employment many times – he couldn’t even get a job at KFC in China! He applied to Harvard 10 times. Never give up! Jack started with 18 employees Alibaba Jack Maand  now has over 20,000. This 8 minute video provides insights into his business success creating the global trading company, Alibaba,  From a branding perspective, Jack provides insight into the Alibaba name and “genie” logo.

Some of his rules for success are obvious, but Jack makes them seem more important to do: Don’t let rejections defeat you, keep your dreams alive, focus on culture (mission and values), ignore naysayers that your idea is stupid, get inspired, stay focused, and branding – create a name people can easily remember. Also, make customers your number one priority, look for opportunities (he explains what kind), and have passion in what you do.

Sales Presentation: Engage Your Audience

Presentation skills

Seven ways to improve customer presentations:

  1. Provide a “Want” – not an Info Dump!  Be conscious of making sure the audience comes away with information that has value to them and not just pontificate of your knowledge. Give them just enough information that makes them “want”more – your products, services, expertise, a follow-up meeting, etc.
  2. Lead them with numbers. Tell your audience where your presentation is going. For example list 3-5 main points, tell them what you are going to tell them, and number the points! People like numbered lists because they know what to expect, where you are in the presentation, and it also helps them to better remember your presentation points.
  3. Create 3 basic parts to the presentation:  1. Introduction. 2. Content (which should contain 3-5 numbered points). 3. Conclusion: tell them what you told them.
  4. Communicate nuggets of info. Keep it simple. Make sure each point has an intro and conclusion so the audience can take away identifiable nuggets of information. It also makes it easier for people to take notes and retain the main points of your speech.
  5. presentation tipsTake your audience on a journey. After quoting a fact or a statistic to validate a point, engage the audience with a metaphor or tell a personal story. It makes it easier for the audience to understand and remember your points.
  6. Create a great first impressions at the podium. Looking to the back of the room, and slowly side to side lifts your head up higher and gives the impression you are confident and knowledgeable about the topic you are presenting. Avoid darting your eyes back and forth and around the room –it makes it appear that you are looking for a way to escape.
  7. Use vocal variety and pauses. Vocal variety shows passion as a speaker. It’s like a hit song that has a melody and a chorus, soft and loud –and just the opposite of a monotone presentation. Vocal variety creates subliminal dynamics that keeps the listener interested and engaged.

5 Blog Tips that Get Results.

  1. Blog best practiceThe title needs to contain the “keywords” that people use when searching for your blog topic. the closer the keyword is to the front of the title, the better the SEO results.
  2. Repeat the keywords in the text. Once the title is set, the keywords need to be used in the blog at least three times.
  3. SEO for phrases and keywordsSearch engines will show about the first 40 characters of a title, depending on spaces and punctuation. To make sure the audience knows what the blog is about, put the key info in the front 40. (The length of this blog title is 38 characters).
  4. Reader attention span: The blog needs to be more than just interesting to read, it needs to consider the interest level and the state-of-mind of the audience reading your blog. Go easy on the story telling – I recommend getting to the point very quickly because people are busy and most likely want answers – quickly!
  5. blogsHow long is the ideal blog? About 250 word is ideal – this one is 250. Extremely short and long blogs are not SEO ranked as high as blogs around this optimum length. Plus, the average length of time people spend reading a blog is around 90 seconds. A longer blog of around 350 words gives those who want detail to get their fill, shorter blogs around 150-200 words are more “newsy” and people typically will read the entire thing. So it will be best to mix the length up a bit.