If you do not start somewhere, you will be nowhere. In order to get business, you need to get out and meet people and push your comfort zones. You need to form relationships with people outside of your immediate influence and industry. Join organizations whose members are business owners and senior people in organizations – as they are your potential new clients.
You aren’t going to be building much of a business if the only people you know are those you are meeting through work. You must get out and meet people outside of work. This means going to events where people in your profession are networking for business are likely to be present, but it also means going to events where you are likely to stand out because you are one of the few who do what you do.
There are hundreds of potential social situations you can inject yourself into. It’s important that you get involved in as many social situations outside of work as you possibly can. This networking will give you the ability to meet new people and connect. These people may have the ability to refer relationships to you, or they may not. If you do not start to form relationships, however, then you will not be someone who can get business in the first place. Get out and form relationships!