What is Your “About” Really About?

Marketing bestOne of the most important pages on a website  is a company’s “About” page, yet most companies spend the least amount of time putting good content on it. They plop their official PR paragraphs from their press release, throw in a photo of the building and the boss, and – whoo-la, done! That said, if you look at the analytics of your site or your client’s sites, you will discover that the “About” page many times is the most viewed or searched page in the website.

When consumers go to websites they want to buy not just a product, but connect with the company and it’s brand. They want to know who is on the other side of the screen when visiting a site. Marketing and networking - the face behind the blogIt’s not just about price, but also about the company. Some of the most popular products and companies also have the highest priced products and services. People are willing to pay extra for great value – Apple Computers, Lexus and Louis Vuitton come to mind. Too often the company’s info in their “About” section is sterile and shows little personality or brand. Businesses of all sizes need to spend time and resources putting up pictures that reflect their team and culture, and writing the “why” behind the company and its products –  so customers perceive their products are the best value.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s