1. Freshen Your Content: Search engines typically scan your site every 18 days, so make sure you are adding fresh content which makes your site relevant to search engines. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least once a week with good, fresh content to feed those SEO crawlers. The goal of a search engine is to return the most relevant results to users. What part of your site would benefit most from freshness?
2. Linking: Put text links somewhere on your page for the search spiders to follow, and the quickest way to get your site spidered is by getting a link to it through another quality site. One single, good, authoritative link can do a lot more for your site than a dozen poor quality or irrelevant links.
3. Special words: Here’s something you may not have thought of – use the words “best”, “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
4. Keyword Phrases: Be sure you have your important keyword phrase in your title tag on every page of your site. Use keyword rich captions with your images. If your company is a well known brand use it in the title, if not use other keywords instead.
5. Google Webmaster Tools: Features You Should Be Using. Once your site is set up, it’s time to log in and get to know the interface. If you need an introductory tutorial, here’s a good overview. At its core, Google Webmaster Tools is all about metrics: what’s getting indexed, what’s getting linked, and what’s getting traffic.