OMG Fact: The first 10 sec. of a visit to your website, blog or other social media is critical for a visitor’s decision on whether to stay or leave. Here’s what you need to know …
Why visitors leave quickly: The probability of leaving is very high during the first few seconds because visitors are extremely skeptical, having experienced countless poorly designed web pages in the past. People know pretty quickly when a site is not going to provide what they need – and they leave to avoid wasting more time than absolutely necessary on pages that don’t give them the information they are looking for.
What happens after 10 seconds ? If the Web page survives the first 10-second judgment, visitors will look around a bit. However, they’re still highly likely to leave during the subsequent 20 seconds of their visit. Only after visitors have stayed on a page for about 30 seconds does the drop off rate slow down. Visitors will continue to leave every second, but at a much slower rate than during the first 30 seconds.
What you need to do: If you can convince visitors to stay on your page for half a minute, then there’s a fair chance that they’ll stay much longer — often 2 minutes or more, which is an eternity on the Internet. How do you do that? To gain several minutes of a visitor’s attention, you must clearly communicate your value proposition within 10 seconds! Communicate the reward, payoff, or benefit the visitor will receive from spending their valuable time reading your web page. They need to know in 10 seconds or less what are they getting for their time, and if you can provide what they need.
–> Click here for my short blog about Value-based text.