Part 2: THE SECRET to WRITING ATTENTION GETTING HEADLINEs

Catch this bright idea … How to write a headline that gets people to start reading your message. 

Marketing headline copywwriting

A great catchy headline can engage visitors of websites, blogs, and other social media – you’ll be turned on and ready to start writing after you read this!

Below are five more ideas on how to write attention getting headlines – fast!

6. What Everybody Ought to Know About [blank].  This type of headline is a big curiosity draw, and it acts as a challenge to the reader to go ahead and see if they are missing something.    For example; What Everybody Ought to Know About Writing Great Headlines, or What Everybody Ought to Know About Saving Money on Car Insurance.

7. Here’s a Quick Way to [solve a problem].  People love quick and easy when it comes to solving a nagging problem. For example; Here’s a Quick Way to Write a Headline, or Here’s a Quick Way to Fix a Hole in Your Wall, or Here’s a Quick Way to Get Rid of Carpet Stains.

8. [Do something] like [world-class example].  Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s. For example; Learn to Quarterback Like Tom Brady, or Dress Like Jennifer Lopez, or Invest Like Warren Buffet.

9. Have a [or] Build a [blank] You Can Be Proud Of.  Appeal to vanity, dissatisfaction, or shame. For example; Build a Body You Can Be Proud Of, or Have a Smile You Can Be Proud Of, or Build a Website You Can Be Proud Of.

10. Now You Can Have [something desirable] [great circumstance]  The is the classic “have your cake and eat it too” headline — and who doesn’t like that? For example; Now You Can Quit Your Job and Make Even More Money, or Now You Can Meet Sexy Singles Online Without Spending a Dime, or Now You Can Own a Cool Mac and Still Run Windows.

The purpose of a headline is to draw the reader in so they read the subhead, which intern should compel the reader to read the body copy, then the call to action, etc. Each part of the text has it’s role – more on that in a later blog.

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