Belleair Oaks office building. The “before and after” examples above made a huge impact on not only keeping the current office building tenants, but it made a good first impression when brokers showed the building to prospective tenants. Above is the Photoshop concept, below are actual photos from the finished project.
Key point on branding: The name of the building is Belleair Oaks, so the thinking was to emphasize the name of the building by creating a contemporary theme around oak tree related images.
(This is what I put in the lobby to make the makeover have more meaning): Artist’s Statement about the lobby: This lobby is an artist’s interpretation of Belleair Oaks – from first light, to end of day. On the stairway is an image that begins with the sun peeking above the horizon as morning light, accented by seedlings that represent when life, or the day begins. To your left is the copper sun rising up from nature’s varied landscapes – the whole focusing on the challenges of the day. The sunset painting represents winding down at day’s end. The paintings to your right depict night when rests occurs before the next day, and the white shafts represent oaks that were once seedlings – have now matured to become sturdy and resilient to life’s challenges. Artist/designer: Gary Greer