Here is a method that is helping buildings get More Tenants

Bellair lobby-Before&AfterPaint and art – hire a designer!

Belleair Oaks office building. The “before and after” examples above made a huge impact on not only keeping the current office building tenants, but it made a good first impression when brokers showed the building to prospective tenants. Above is the Photoshop concept, below are actual photos from the finished project.

Key point on branding: The name of the building is Belleair Oaks, so the thinking was to emphasize the name of the building by creating a contemporary theme around oak tree related images.

(This is what I put in the lobby to make the makeover have more meaning):   Artist’s Statement about the lobby: This lobby is an artist’s interpretation of Belleair Oaks – from first light, to end of day. On the stairway is an image that begins with the sun peeking above the horizon as morning light, accented by seedlings that represent when life, or the day begins. To your left is the copper sun rising up from nature’s varied landscapes – the whole focusing on the challenges of the day. The sunset painting represents winding down at day’s end. The paintings to your right depict night when rests occurs before the next day, and the white shafts represent oaks that were once seedlings – have now matured to become sturdy and resilient to life’s challenges. Artist/designer: Gary Greer

Lobby-sun
The copper sculpture represents the sun rising up from nature’s varied landscapes (the base is grass, rocks and sand) – the hole focusing on the challenges of the day.
On the stairway is an image that begins with the sun peeking above the horizon as morning light, accented by actual dried seedlings that represent when life, or the day begins.
The 6 foot by 4 foot sunset painting represents winding down at day’s end.
Detail: This rock and grass effects takes the place of stringy worn out potted  vine plants for a more contemporary look – and requiring no maintenance.
Detail: This rock and grass decor takes the place of stringy, worn out, potted, vine plants – for a more contemporary look – and requiring no maintenance.
The paintings to your right depict night when rests occurs before the next day, and the white shafts represent oaks that were once seedlings – have now matured to become sturdy and resilient to life’s challenges.
The eleven foot wide, three side-by-side paintings above depict night when rest occurs before the next day, and the white shafts represent oaks that were once seedlings – have now matured to become sturdy and resilient to life’s challenges.
Dynamic color changes: The columns are all painted the same color. The skylight in the lobby presents a more true color and the faux skylight in the foreground changes the color to a deeper yellow color. The effect occurs depending on what angle you are looking at the columns from, and they change as you walk by. As the sun sets and effects the light in the lobby, they change again, making the lobby an ever changing piece of art.
Dynamic color changes: The columns are all painted the same color. The skylight in the lobby presents a more true color and the faux skylight in the foreground changes the color to a deeper yellow color. The effect occurs depending on what angle you are looking at the columns from, and they change as you walk by. As the sun sets and effects the light in the lobby, they change again, making the lobby an ever changing piece of art.

Lobby-gong

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s