Search Engine Optimization (SEO) for Busy or Lazy People

As most of you know there is lots of information and variables when it comes to  SEO for your website or blogs. You could hire someone to constantly be on top of the changing SEO algorithms and marketing your site – but if you don’t have the time, interest or money to get into the SEO to help get your site ranked higher in search engines and get found, then here are 3 basic SEO things you can do:

1. Make sure the title of each of your pages uses the keywords that people would use when searching for your products or services. The title tag tells both users and search engines what the topic of a particular page is.

Screen Shot 2014-03-14 at 11.10.01 PM2. Take the time to write the “Excerpt” of each page (sometimes called a Description or Summary), that includes the keywords of your products or services and the words people would use to find you – this is your “ad” that appears in the search engine descriptions to convince people to click on your site.

Screen Shot 2014-03-14 at 11.16.50 PM3. Encourage people to “Share” your page link to their Facebook, LinkedIn, Pinterest, etc. pages that is much more SEO powerful than them just “Liking” the page. Why? Because “Sharing” will send a notice and your URL link to everyone who is a friend or in the group of the person who is sharing it – sort of like network marketing. So make sure you show the “sharing” buttons at the bottom of your page like I did here.

FYI – Search engines on average scan a website every 18 days. If Screen Shot 2014-03-11 at 7.47.16 AMnothing on your website has changed since the last scan, your site has less value in searches because there isn’t any new information. Cool SEO Tool: Find out when the last time a search engine scanned your site, click the SEO button. When at that site just enter your URL in the box.

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