How to Increase Member or Client Participation

Here’s three tips on how to make your organization stronger and get more involved…

membership,club,organization,members

Many businesses rely on building customer participation for added business, and clubs rely on membership participation to host events to raise funds.

1. For a group to be more involved they need to be engaged with each other. How? A. Involving more people on committees is a physical form of social media marketing – they tell others and are more engaged .B. Rotate who is in charge to keep things fresh and to avoid inner circle clicks. C. Reach out to the shy members and participants, they will typically be your hardest workers and they probably joined to meet people just like you with your similar interests.

2. Increase the number of activities your group does. But wait, everyone is already busy! That said, people pick what to do to be busy based on their interests. The more your group interacts with each, the better the “value” of the interaction, then the more involved they become. Additional activities could be as simple as a impromptu meeting at a breakfast place on weekends, meeting for a happy hour once a month, or a have a picnic in the park. It doesn’t need to fancy or complex, just provide more opportunities for your members to socialize and get to know each other better.

3. Most important – you need to improve communication between members in the organization.  Members working on projects, organizing or attending events, or just meeting for social activities – everything runs much smoother when communication is improved, and member contact information is easily accessed. With a smart phone app called the EZ Member Directory, (click here to check it out), members can easily contact each other, photos can be added for each member, for either security identification, or just helping members recall names with photos at social events.

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