Direct response is no longer just postcards and clever mailers sent to zip codes using demographic segmentations. It is more cost effective email broadcasts, or e-newsletters and other mediums that push your target audience to your desired action. Your potential customers need to see something memorable to grab their attention, reflect the value of your brand and to strike up a connection with you to engage them. Here are some examples of driving target audiences to a call-to-action, from social media to trade shows and other events – all marketing mediums need to work together.
Each image not only needs to grab attention, but tell your story.
Using numbers to get attention is always a good way to get and hold attention.
Gary Greer's Shocking Marketing and Creative Ideas! 